Outbrain announces three-year deal with Guardian News & Media
Outbrain, the content discovery platform, will be the sole provider of paid content recommendations for Guardian News & Media (GNM) in an exclusive three-year deal.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Outbrain, the content discovery platform, will be the sole provider of paid content recommendations for Guardian News & Media (GNM) in an exclusive three-year deal.
The Society of Editors has announced an impressive line-up of speakers for their annual conference in London in October.
Telegraph Media Group has announced a new design of The Sunday Telegraph’s Stella.
The 14th International Newsroom Summit is to be held in Hamburg, Germany on 5 October during World Publishing Expo.
Metro, a UK urban media brand, has launched a major new consumer marketing campaign to engage morning commuters and drive its growing newspaper readership.
Dow Jones has announced the launch of WSJ Pro with WSJ Pro Central Banking, the first of what will be a premium suite of industry and subject-specific content services, combining news, data and events in a single membership platform.
Guardian News & Media (GNM) yesterday announced a major reorganisation of its commercial operations, with the creation of three new business units: one focusing on its relationships with readers; one on agencies and clients; and a third on GNM’s prin
The Sunday Times’ Style magazine is releasing its biggest ever issue this Sunday 13th September in terms of pagination and revenue, for London Fashion Week.
The Press Distribution Review Panel (PDRP) has introduced a short on-line survey to enable retailers to provide feedback regarding their experience of the Press Distribution Charter (PDC) and its complaints process.
The World Association of Newspapers and News Publishers (WAN-IFRA) is offering a one-day Mobile News Summit on 6 October in Hamburg, Germany, to bring together leading publishers and experts from The Economist, Le Monde, The Washington Post and many
Metro newspaper delivered a creative media first yesterday morning for Studio Canal to promote the release of its new movie today, Legend.
Archant’s Eastern Daily Press and Norwich Evening News have opened their archive of pictures of the Queen to produce a special commemorative book of her historic reign.
Le Figaro Group and Outbrain this week announced the extension of their partnership.
To mark 20 years of FT.com, the Financial Times is giving new readers 24 hours of free access to its website, beginning at 12:01 am BST on Wednesday, September 9.
Trinity Mirror has announced the launch of the Connected Newsroom, the next stage of its ‘digital-first’ regional media strategy.