The Guardian launches first major US ad campaign
The four-week marketing campaign is to run in New York City subways, high-impact Manhattan billboards, major US podcasts and more.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
The four-week marketing campaign is to run in New York City subways, high-impact Manhattan billboards, major US podcasts and more.
Reach has announced the appointment of Harry Fawkes as head of digital subscriptions, a newly created role.
YOU magazine, a women’s weekly title, published its fashion issue yesterday, coinciding with London Fashion Week.
The Independent and E.ON Next have announced a partnership to launch a UK EV Price Index.
Cartier's 'Linked by Love' campaign wins the Grand Prix at the 2025 World Media Awards.
The National Union of Journalists has launched a new campaign and urges engagement from freelances.
Patricia Cobian has been appointed as a non-executive director of the Guardian Media Group board, taking up the position on 29 September.
The Society of Editors welcomes a pledge by the government to ensure the prominence of public service media content.
Mail Metro Media has launched Headlines: an evolution of the Daily Mail’s native advertising format.
The Guardian and FT have been announced as double winners and The i Paper wins national site of the year.
Reaction to the murder of Charlie Kirk last week has highlighted tensions over free speech in the USA.
Theirworld and The Observer Studios have announced the launch of The Education Issue: a newspaper created by young reporters from around the world.
The Independent and Independent Studio have announced a partnership with Gabriel Nussbaum (That Money Guy) and Trading 212 to launch an accessible financial literacy programme.
At the weekend the Guardian published its 2026 university guide.
Dozens of major news and journalist organisations worldwide are urging the U.S. government to drop a proposal that would drastically shorten the time foreign correspondents can live and work in America.