P&G earns ABC certification for Online Behavioural Advertising
Procter & Gamble (P&G) has become the first advertiser to obtain the EDAA Trust Seal for best practice in Online Behavioural Advertising.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Procter & Gamble (P&G) has become the first advertiser to obtain the EDAA Trust Seal for best practice in Online Behavioural Advertising.
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO – 25% of marketers say both rank as ‘excellent’ – according to the latest Email Marketing Industry Census 2015 from Econsultancy/Adestra.
WoodWing Software announced yesterday that its digital asset management solution, Elvis DAM, can now be integrated with either MEI’s cloud-based workflow solution TruEdit or the cross-media publishing platform vjoon K4.
Outbrain, the content discovery platform last week announced an exclusive multi-year global deal with ESPN to deliver sponsored content recommendations to its users around the world, while taking advantage of Outbrain’s real-time analytics and insigh
Trinity Mirror’s regional titles launched their General Election coverage today by publishing manifestos based on the views of more than 18,000 readers.
WAN-IFRA has announced the shortlists for the European Digital Media Awards 2015.
News UK announced on Friday that Richard Bogie will be joining the company on April 7th as General Manager for Scotland, with responsibility for delivering commercial targets and developing new opportunities for its Scottish business.
On 10th March, John Cunningham presented an InPublishing ‘Top Tips Webinar’, entitled ‘5 Top Tips to Maximise your Creative Assets in the Digital Age’. Here, John provides further information in response to the questions put to him in the Q&A that fo
PCS, the midlands based publishing software developer, has recently made a considerable investment in new graduate talent.
The Financial Times yesterday launched Analyse Africa, a new digital database aggregating verified African macroeconomic data from leading global sources.
The Sunday Times leads the way with four nominations for this year’s London Press Club Awards, the annual celebration of the best of print, online and broadcast journalism.
Johnston Press yesterday launched its first ever digitally led title, BELFASTVIBE, intended to bring the city’s multiple and diverse voices, influences and interests together and capture the pulse of Belfast life.
City A.M., London’s business paper, will today launch their new magazine, Money.
Hot on the heels of launching new monetisation services with L'Équipe in October, Amaury Group has launched similar services with Le Parisien, the daily French newspaper which covers local, national and international topics.
Johnston Press plc has announced its results for the 53 weeks ended 3 January 2015.