The Irish News Embarks on its Digital Future with MPP Global
The Irish News is the first Northern Irish newspaper to implement a paywall to charge for access to digital content.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
The Irish News is the first Northern Irish newspaper to implement a paywall to charge for access to digital content.
Four of the world’s most influential and innovative publishers this week unveiled the Pangaea Alliance, a new digital advertising proposition that will allow brands to collectively access “a highly influential global audience via the latest programma
The WSJ has announced the launch of a major Asia initiative that will combine in-depth multimedia coverage with a regional contest highlighting ways to promote financial inclusion, the delivery of financial services at affordable costs for people str
MPP Global has announced significant enhancements to eSuite, the company’s cloud platform for content monetization.
The shortlist has been announced for newsawards 2015, the awards that celebrate the best in news media print, digital and business innovation.
Telegraph Business Events yesterday launched the Telegraph Digital Leaders Conference 2015 which will take place on the 24th June at 155 Bishopsgate London.
Since the discovery of King Richard III underneath a Leicester car park in 2012, the Leicester Mercury has played a key role in reporting all the news from the saga.
Telegraph Media Group (TMG) has announced the appointment of Kristof Fahy as Chief Marketing Officer.
PageSuite have appointed Malcolm McGrory Senior Sales Consultant, to help accelerate their growth in the North American market, particularly in the newspaper sector.
ABC today launches its Social Video Code certification, the latest in its series of independent brand safety certifications to standards set by JICWEBS.
Lord Inglewood, non-executive chairman of CN Group Limited, the Carlisle based independent local media business announced today the retirement of Robin Burgess as chief executive.
The European Newspaper Publishers’ Association has called on the European Commission to come forward rapidly with a proposal allowing member states to adapt VAT rates for digital publications.
Ofcom this week published a consultation on a proposed measurement framework for media plurality.
The Sun will not be shining for newsagents from this weekend, says the NFRN, when the tabloid increases the price of its Saturday and Sunday editions but adjusts the retailers’ percentage terms.
i from The Independent is launching a heavyweight and highly targeted multi channel advertising campaign on Sunday 15th March.