Patrick Horton appointed Marketing Director for Bauer Specialist
Patrick Horton has been appointed as Marketing Director of Bauer Media’s portfolio of Specialist titles.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Patrick Horton has been appointed as Marketing Director of Bauer Media’s portfolio of Specialist titles.
Atex announces three new appointments to its executive team, which will help strengthen Atex’s position as a leading provider of software and services for media-rich industries.
Pocket Pub Quiz, a new magazine in the puzzle sector from Quizzical Media, goes on sale 28th August, priced £2.10.
Grazia, Bauer Media’s weekly glossy for upscale women, today announced a landmark campaign in partnership with the Mayor of London, BT and the British Fashion Council called Hatwalk, part of Fashion 2012, the fashion arm of the London 2012 Festival.
eBook World iMag, a magazine for eBook self-publishers and eBook readers, has been launched.
After a three-year battle, Archant Suffolk’s Ipswich Star took out its front page with news that work has started on a dedicated heart unit for the people of Suffolk.
The FT’s results for the first half of 2012 show that more people than ever are paying for FT content, with digital subscriptions exceeding daily print circulation for the first time.
An augmented reality (AR) issue of Real Food magazine - the first cover-to-cover AR food magazine – will soon be available exclusively to Tesco customers.
Metro has announced significant investment in its commercial operation as it targets growth through the enhanced delivery of marketing solutions to clients and the generation of revenues beyond advertising.
British national newspapers and the British Olympic Association (BOA) have combined in a unique project to create a single image of the 541 athletes selected to Team GB.
Go Trail, the online trail running magazine has relaunched, and introduced paid-for subscriptions.
Today The Sun brings the London 2012 Games to life hours before the opening ceremony with an “amazing” augmented reality poster.
Informa Print & Media Group, the organiser of Cross Media 2012 and Ipex 2014, has acquired mediaPro from CloserStill Media with immediate effect.
In the week that Bradley Wiggins won the Tour de France, Dennis Publishing announces the launch of Cyclist, a premium monthly, road cycling magazine in print and enhanced iPad app format.
The Professional Publishers Association (PPA) has announced the agenda and line-up for its annual Digital Publishing Conference.