IPA releases latest Bellwether Report
Q4 2024 IPA Bellwether Report shows UK companies revised marketing budgets up marginally as caution remains.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Q4 2024 IPA Bellwether Report shows UK companies revised marketing budgets up marginally as caution remains.
AOP and Deloitte surveyed UK digital publishers to provide an overview of revenue levels across multiple channels and platforms.
IAB UK has expanded the scope of the rebooted Gold Standard to include retail media & CTV standards for first time.
The Independent has announced an exclusive news partnership with Camp Bestival 2025.
The new daily podcast ‘Trump 100’ launches on January 20th offering in-depth analysis of Trump’s first 100 days in office.
AI Opportunities Action Plan: Creative Rights in AI Coalition warns against mirroring EU approach and rejects suggestion of ‘uncertainty’ in UK law.
Mark Zuckerberg’s recent announcement spells trouble for society but is a possible opportunity for publishers.
The News Media Association has welcomed a CMA SMS investigation into Google Search.
SoE warns AI Action Plan must not undermine the creative sector and NMA calls on Starmer to keep promise to protect copyright for world leading creative sectors.
The Independent has announced an exclusive news partnership with BRITs Week 25 for War Child.
The Guardian and Observer 2024 charity appeal has raised £1,735,000 for three charities supporting the millions of people whose lives and livelihoods have been impacted by war and conflict.
The Independent has announced the appointment of a new UK editor whilst a chief data officer joins Independent Media.
Digital publishing platform Purple launches new features including multi-language content creation.
IPSO says clause 6 (Children) has been revised to clarify who can consent to provide information about a child’s welfare.
dmg media has announced the appointment of Lewis Buttress as chief product officer.