Telegraph’s memostick promotion for Liberty
Telegraph Media Group, (TMG), has partnered with Liberty London department store to create a ‘memostick’ promotion, a media first for a national, UK newspaper.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Telegraph Media Group, (TMG), has partnered with Liberty London department store to create a ‘memostick’ promotion, a media first for a national, UK newspaper.
The latest ABC reports were released on Friday.
No one disputes consumers’ demand for their favourite titles as rich tablet editions. Whilst the good news is that consumers are happy to pay for tablet editions, the less good news is that tablet advertising has yet to really get off the ground. Sha
Last October, Apple launched Newsstand, an event almost as seismic for publishers as the launch of the iPad itself! Mike Goldsmith assesses its impact and how publishers can go about taking advantage of this new subs opportunity.
Websites with a huge following can often become a victim of their own success as they try and untangle a huge variety of different audience needs. With over 1.7m unique users, most of whom were unregistered, clarity of purpose was crucial to the rede
Publishers are battling with multiple challenges: changing audience content consumption habits, the decline of traditional ad-funded models and the availability of free content online – plus the need to master an ever expanding range of channels from
The Guardian has launched its first crosswords app as a free trial.
Alan Rusbridger, the Guardian's editor-in-chief, was this week awarded the Goldsmith Career Award by Harvard University's Joan Shorenstein Center.
Leading urban media brand Metro will, for the first time ever, produce weekend issues, both on tablets and in print, across five Olympic and Paralympic weekends.
At the end of February, the Guardian launched a major brand campaign to showcase its “ground-breaking open journalism and multi-platform credentials”.
The Press Complaints Commission has confirmed it will close following formal approval and that a new body will be set up in its place.
Sophie Raworth will present the premier awards for British national newspaper journalism in 2011, the Press Awards.
Less than 12 hours after the launch of the new iPad, Future Publishing’s MacFormat and Tap! magazines unveiled a free app to help customers find out about the new iPad’s technology.
Apple yesterday introduced the new iPad, the third generation of its category defining mobile device, featuring a “stunning new Retina display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight camera with advanced optics for capt
Vibrant Media, a leader in premium contextual advertising, has announced the appointment of Sheila Buckley as Chief Revenue Officer, a newly created global position.