The ‘memostick’ promotion was in the form of a peel-able sticker, featured on the top, right hand corner of the newspaper’s Weekend section last Saturday, March 10th, offering a money-off promotion to readers in London and the South east*, ahead of Mother’s Day the following weekend.
Nick Barnard, Head of Inserts, Newspapers, TMG, said: “The memostick technology is an established ad solution in the US and Europe and TMG is excited to be the first to launch it into the UK’s national press ad market as part of our growing portfolio of advertising innovations. As a brand that is synonymous with design, Liberty London is the perfect partner to launch this innovative promotion with."
*The promotion will be carried in a selected print run and offer 15 per cent off every £75 spent at Liberty of London.
