Relaunch of Brand Republic
Haymarket Online Publisher Matthew Gerry outlines the underlying thinking behind the recent relaunch of Brand Republic, a leading marketing, media & advertising website.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Haymarket Online Publisher Matthew Gerry outlines the underlying thinking behind the recent relaunch of Brand Republic, a leading marketing, media & advertising website.
All Out Cricket magazine has launched a digital magazine. Crucially, it is NOT a replica of the print mag. Managing editor Matt Thacker explains why.
Internet Advertising Sales Houses (IASH) – the body launched to police the activities of sales houses and ad networks – has announced an investigation into the use of real-time “Content Safe” services.
The independent review of the PCC's governance has been published on the Governance Review Panel's website.
Readers Digest UK is launching a “state-of-the-art” Reader’s Digest iPad App in conjunction with YUDU following its acquisition in April by the Better Capital Fund, through its wholly-owned subsidiary Vivat Direct Ltd.
Andrew Miller succeeds Carolyn McCall, who left the Group at the end of June to become chief executive of easyJet.
PC Advisor this week becomes the first UK technology website to host and sell downloads of Microsoft Windows 7 and Office 2010.
The Network has agreed to acquire Trinity Field Marketing, in a deal which will expand its reach into new sectors and reinforce the business' place amongst the top field marketing companies in the UK.
The managing director of Midlands-based publishing software developer PCS has hailed his company’s achievement of the ISO 9001 quality standard as a benefit not only to PCS, but more especially to its customers.
Maney Publishing has joined the CLOCKSS, LOCKSS and Portico digital preservation services to guarantee the long-term security of its e-journal content.
The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum (WEF) have asked the President of Rwanda, Paul Kigame, to initiate an investigation into the murder of journalist Jean Leonard Rugambage and bring the murd
The NPA has decided to take the national press awards back into the industry from 2011.
Guardian News & Media has unveiled a brand new WordPress plugin, which will enable millions of bloggers across the globe to publish content from guardian.co.uk on their own sites free of charge.
Guardian News & Media has announced a new partnership with former Times blogger, BabyBarista.
Exact Editions has announced the launch of their Complete Convergence platform for magazine and newspaper publishers.