CASE STUDY
Media Innovation Awards 2014: Green Star Media
Coals to Newcastle! Carolyn Morgan looks at how a Surrey-based publisher took a new basketball magazine to the US.
Product/publishing management
VIEW FROM THE STATES
Trends We Can Count On in 2014: e-Commerce
Karlene Lukovitz tracks the continuing rise of e-commerce within the offerings from major US consumer magazine brands.
FEATURE
Grazia’s multi-platform strategy
You can’t read an iPad in the bath and you can’t watch a video in print, yet readers want to read and view content where, when and how they like, so an integrated well thought through multi-platform strategy is essential. Ciar Byrne looks at the evol
FEATURE
No more magic moments?
In compiling PPA – 100, Gill Hudson devoted a large section to “100 Great Magazine Moments” – those jaw dropping acts of editorial brilliance that have defined the medium over the past one hundred years. Yet, Gill came away from the experience, worry
FEATURE
Why consumer publishers should be more like B2B
B2B publishers were quick to understand the opportunities the digital world had to offer, with many successfully re-engineering their business model. Consumer publishers, who have generally been slower to grasp the digital nettle, can learn much from
COLUMN
Off The Page – David Hepworth on magazines and beyond
David Hepworth's regular column, in the March / April 2014 issue of InPublishing magazine.
PREVIEW
Why media businesses must innovate to survive
With circulations on traditional publications falling, and increasing competition for advertising, writes Carolyn Morgan, media owners need to think laterally about how to create more value from their content, expand to new markets, sell more service
FEATURE
Business Information 2014
Increasingly multi-national, resiliently prosperous and seeking out new growth: the UK business information sector has emerged as an altogether different beast after a turbulent few years. Joe Hames, business media manager at the PPA, looks at the fa
COMMENT
In praise of print
Digital is where the buzz is, but, for many consumer magazine publishers, print is where the money is. We all know that digital is a central part of publishing’s present and future, says Diane Kenwood, but from time to time, we do need to remind ours
FEATURE
An App I Like: The Loop
The Loop breaks the digital magazine mould, writes digital publishing consultant, Adam Tinworth.
INTERVIEW
Steve Auckland - interview
In December, Steve Auckland rejoined Metro and immediately turned his attention to the brand’s … print product! Ninety per cent of the company’s revenues come from print, and as he tells Ray Snoddy, that is where his primary focus will be during his
CASE STUDY
Media Innovation Awards 2014: Motor Sport
Motor Sport is the first publisher to join the 2014 Media Innovation Awards shortlist. Carolyn Morgan looks at the success the publisher has enjoyed with its magazine app.
FEATURE
Should publishers name and shame bad debtors?
Bad debt, that small proportion of advertisers who refuse to pay up, is a problem for most publishers. Screentrade’s Leslie Waller wonders if naming and shaming the culprits might be a way forward.
VIEW FROM THE STATES
Trends We Can Count On in 2014 - Part 1
Anyone who claims to foresee specifically what's going to happen in the magazine media industry over the next twelve months is blowing smoke. That said, writes Karlene Lukovitz, it doesn't take oracular powers to identify major driving trends and res
FEATURE
Mobile UX – how to get it right
Increasingly, readers are accessing our content via smartphones, so getting the mobile user experience right is crucial. Martin Belam has five tips.
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