Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
BBC Magazines Bristol has announced that it has purchased a majority share and taken over the management of Who Do You Think You Are? LIVE, the UK's largest family history event.
Pepsico’s CEO Indra Nooyi has topped the Financial Times’ ranking of the Top 50 Women in World Business for the second year running.
The World Association of Newspapers and News Publishers (WAN-IFRA) has chosen Malta to host the 2011 World Newspaper Advertising Conference, where publishers and advertising directors from around the world will gather on 24 and 25 February.
There are just a few days remaining until CTN World 2010 opens its doors and welcomes independent news and convenience retailers from all across the UK.
RBI has taken the decision to cancel Site Equipment Demonstration (SED) 2011, which was due to take place on May 17th-19th 2011.
United Business Media has announced that it has acquired Publishing Expo on behalf of UBM Live from Legend Exhibitions Ltd for a total cash consideration of £320,000.
The Informa Sports Group (ISG), the newly formed division of Informa plc set up to organise B2B events in the global sports industry, have announced the start of the International Sports Event Management Conference 2010 (ISEM).
This summer, NME launched the first ever NME Music Photography Awards with Nikon – a competition to find the most stunning and original music photography from both amateur and professional photographers, worldwide.
Guardian News & Media has launched its first series of 'Masterclasses', a new hands-on approach to learning led by world-renowned figures.
Ellis Watson, CEO of Simon Cowell’s Syco Entertainment, will speak at the Society of Editors gala dinner at this year’s annual conference.
Some 200 people will mark the 300th anniversary of the world’s first copyright legislation at the 2010 Stationers’ Company Industry Forum on Monday evening, 8 November which will be opened by James Murdoch, Chairman and Chief Executive, Europe and As
Future has announced the appointment of Richard Schofield as Group Publishing Director heading up its Sports and Automotive portfolios.
United Business Media has announced that it has agreed to acquire a 65% stake in Rotaforte International Trade Fairs & Media, the owner of Turkey’s largest jewellery exhibitions, from its private owner on behalf of UBM Asia.
Musician Matthew Herbert is creating a concert which is the first of its kind to be inspired by a British newspaper.
The Financial Times has announced the launch of ‘Women at the Top’, a multi-platform initiative which will see extensive editorial coverage in the paper, on video and online, and a global conference celebrating the top 50 women in global business.
