With newspaper companies emerging from a severe advertising downturn, the annual event will focus on ideas and strategies for increasing revenues in the near term. The conference will bring together some of the world's most innovative newspaper advertising executives and will provide market insight and strategies for print advertising, cross-media advertising and for increasing advertising department efficiency.
In addition to strategies and case studies from publishers, the conference will feature presentations from agencies and advertisers on what they expect media to deliver in today's advertising market.
First confirmed speakers include:
• Anders Berglund, Sales Director at Aftonbladet in Sweden, which has a history of developing new and clever digital products that involve readers and advertisers. Mr Berglund will present a case study on creating a strong sales force.
• Andy Mitchell, Commercial Director at Associated Northcliffe Digital in the United Kingdom, who will show how newspapers can create advertising networks and get paid for their digital content without creating pay walls.
• Staffan Hultén, Vice President and Founder of Research and Analysis of Media (RAM), who will examine the new metrics for tablets and e-readers as advertisers increasingly look for results-based metrics.
• Suzanne Raitt, Vice President of Marketing and Innovation for the Canadian Newspaper Association and former Managing Director of the Toronto Star, who will focus on print advertising, which remains the heart of newspaper revenues and will for many years to come.
• Robert Ray, Marketing Director for the Newspaper Society in the United Kingdom, who will show how to encourage creativity in newspaper advertising and its importance to increasing advertising revenues.
Plus more to be announced. Follow the evolving conference programme at http://www.wan-ifra.org/advertising2011
The conference is sponsored by the Times of Malta. A 200 Euro early registration discount is available until 21 January 2011.
