Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
United Business Media has announced that it has acquired Astound LLC, a privately-owned US virtual career fairs business, on behalf of UBM Studios for an initial cash payment of $120,000 and further performance related consideration of up to $3m paya
The Printing Charity has announced that Phil Hall is this year’s guest speaker at its 183rd Annual Luncheon, the first to be held under the charity’s new name, on Thursday, 4 November, at the historic Stationers’ Hall, London.
January 2011 sees the launch of Virtual Event World. Show director Neil Fagg explains the thinking behind the event.
SFX, the sci-fi and fantasy magazine, celebrates its milestone 200th issue in style later this month, as it unites the industry’s A-list for its biggest-ever edition.
A fully immersive 3D event where event industry professionals can do business, host their own events, network and source new opportunities has been launched.
United Business Media has announced that it has acquired The Route Development Group Limited (RDG) from its private shareholders on behalf of UBM Aviation for £8 million in cash and a further deferred consideration of up to £1.3 million payable over
PPA’s Independent Publisher Awards are the “ultimate” accolade for the achievements of independent publishers. They celebrate the dynamic contribution made to the publishing industry and the entrepreneurial spirit of the smaller publisher.
Practical Motorhome celebrated the publication of its 100th issue with the magazine’s first Awards ceremony.
Best-selling fantasy author, Sir Terry Pratchett will talk exclusively about his new collaboration with Stephen Baxter on their forthcoming ‘Long Earth’ novel series at the SFX Weekender 2 – the UK’s “ultimate” celebration of sci-fi and fantasy cultu
The International Herald Tribune has announced that the prime minister of Portugal, H. E. José Sócrates Carvalho Pinto de Sousa, will open the IHT Global Clean Energy Forum, taking place at the Four Seasons Hotel Ritz Lisbon on September 30 and Octob
UBM has published its interim results for the six months ended 30 June 2010.
United Business Media has announced that it has acquired the Shanghai International Children-Baby-Maternity Products Expo (CBME) and related businesses on behalf of its UBM Asia division for up to $16.1m.
The Printing Charity (also known as the Printers’ Charitable Corporation) announces its 183rd annual luncheon will take place on Thursday, 4 November, in the historic Stationers’ Hall, Ave Maria Lane, London.
The Association of Online Publishers (AOP) is launching its annual flagship Digital Publishing Summit with the theme “Building World Class Digital Media Businesses”, to be held at Westminster Bridge Park Plaza on 15 October 2010.
The inaugural Specialist Media Show was held on 25th May at the Exec Peterborough. Carolyn Morgan, content director of the show, looks at some of the key themes and business strategies discussed on the day.
