Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Future, the special-interest media group, has announced a new partnership with Sharon Osbourne Management to publish the first-ever officially endorsed magazine from the Prince of Darkness himself, Ozzy Osbourne.
The APA has announced the launch of the International Content Summit, to be held 24th November 2010.
Your News Industry, the dedicated newspaper and magazine feature area at last year’s CTN World, is returning to this year’s show, the NFRN has announced.
The 2010 AOP summit will be held at the Westminster Bridge Park Plaza on 15 October.
Future, the special-interest media group, has revealed an exciting new look for its bestselling UK magazine, Total Film, and announced the development of an iPhone application, as it seeks to further widen the appeal of the Total Film brand amongst c
Emap has announced the acquisition of Broadcast Video Expo and The Production Show from its joint venture partner, VCM events.
Loaded has announced a brand new sponsor for its “legendary” Loaded LAFTAS comedy awards.
George Takei, Star Trek’s much-loved Mr Sulu is the first big name guest to be announced for next-year’s SFX Weekender – the UK’s “greatest” festival of sci-fi.
The Specialised Information Publishers Association (SIPA) is holding its annual congress at the Radisson Blu Portman Hotel in London on 13 July.
William Reed Business Media has announced the launch of the National Convenience Show (NCS) as part of its Exhibitions initiative for 2011.
Haymarket Media Group has signed up as an official partner for Race Online 2012, the government-funded campaign that aims to get the entire UK population (or as near as possible) online within two years.
What is claimed to be the first ever augmented reality iPhone app, designed exclusively for a live exhibition, is being launched in conjunction with this year’s Marketing Week Live (MWL2010) at Kensington Olympia, from 29th–30th June.
Alexander Lebedev will deliver the Society of Editors lecture in Glasgow in November.
Tickets for Future’s Producer Sessions Live, the UK’s “premier” live event for hi-tech music producers have gone on sale, with tickets available from www.producersessionslive.com.
Essex based publishing and events company, Media 10, are poised to continue their expansion plans.
