Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Esquire, Hearst’s luxury men’s magazine brand, has announced the launch of Self-Made, its inaugural one-day summit aimed at inspiring the next generation of entrepreneurs and those determined to advance in their careers, in partnership with Mercedes-
Shortlist Media yesterday announced the appointment of Sam Bird to the newly created role of executive director, Family - its creative studio.
The new-look Glamour site relaunched yesterday, aiming to be, say the publishers, the ultimate online beauty destination for UK consumers and advertisers.
Shortlist Media yesterday announced the appointment of Seb Randle to the newly created role of regional sales director across all its brands, including ShortList, Stylist, Emerald Street and Mr Hyde.
Bauer Media this week announced Rakuten TV, the video-on-demand service, as the exclusive headline sponsor of its annual Empire Awards ceremony taking place in London’s Roundhouse on 18 March 2018.
Bauer Media Group has acquired one of the UK’s largest fishing shows, The Big One.
Haymarket Media Group on Thursday announced the sale of its rights to the Clothes Show brand to consumer and fashion events specialist SME London Ltd.
Hearst UK yesterday agreed a deal with Telegraph Events to acquire Be:FIT, the fitness and wellbeing festival for women, Salon QP, the luxury watch fair and QP Magazine, the luxury watch magazine.
Elle, Hearst’s fashion brand, has launched the Elle Weekender – a new interactive consumer event that will encompass fashion, beauty and wellness.
The sale, to John Greenwood, includes the Corporate Adviser website as well as all Corporate Adviser events, including the Corporate Adviser Awards and Corporate Adviser Summit.
Adam Sherman's article in the Publishing Partners Guide 2018
In late November, the PPA held its annual Independent Publisher event in London, a morning conference followed by a lunch-time awards. James Evelegh went along to hear what the speakers had to say.
Brides magazine has announced they will partner with Ocean Media Group to deliver the next Brides The Show event, the luxury bridal show.
Daily Mail and General Trust reports revenue up 2% on an underlying basis in the first three months of FY 2018. Outlook for the year is unchanged and in line with current market expectations, says the company.
William Reed Business Media has announced the closure of Meat Trades Journal.
