Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Circdata, the event registration specialist, has expanded its product portfolio and launched its event app – called Fusion-Visit - at New York Vet and London Vet Show this month.
Informa, the international B2B Events, Information Services and Academic Publishing Group, today reported continued performance and delivery for the ten-months ending 31 October 2017 and re-confirmed expectations for the full year.
Mark Allen, chairman of Mark Allen Group, answers our questions about his life in publishing.
The company behind some of the UK’s best loved classic car shows, Cheshire Auto Promotions, has announced that after two years of working with events organiser Mortons Media Group, it has sold its business to the Lincolnshire based firm.
VO5, the styling brand, is kicking off a year-long partnership with NME by headline sponsoring the NME Awards.
The Association for Online Publishing (AOP) has today issued a call to arms for the industry to collaborate in raising digital media standards by signing a new Ad Quality Charter.
Euromoney Institutional Investor PLC, the international business information and events group, this week announced that it has sold Adhesion Group S.A. and its 74% stake in World Bulk Wine Exhibition, S.L. to Comexposium Holding SAS, a leading French
WIRED has announced that Sadiq Khan, Mayor of London will open WIRED LIVE 2017.
The PPA has announced the shortlists for its annual awards for independent publishers.
The Courier has launched The Menu Food and Drink Awards, a celebration of businesses and individuals in the Tayside area who create “stunning products, dishes and tipples”.
Mixmag launched its latest international title, Mixmag Japan, on 7th September 2017 at Sound Museum Vision, Tokyo.
ESI Media’s Evening Standard has partnered with San Miguel to bring the value of experiences to life. The multiplatform campaign is centred around San Miguel’s annual Rich List, which showcases the value of experiences over financial gain.
Mark Allen Group has announced its intention to acquire RBI’s brand for social work professionals, Community Care.
Euromoney Institutional Investor PLC, the international business information and events group, last week issued a pre-close trading update ahead of the announcement of its results for the year to September 30, 2017.
Haymarket has announced a new multi-platform partnership in the Netherlands.
