Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
T3, Future’s lifestyle technology media brand, today unveils a multi-platform relaunch across its magazine, website, digital edition and award ceremony, including the addition of a new brand extension, T3 Squared - a free supplement that will be dist
Fashion’s Night Out, Vogue’s celebration of shopping and style, returns on the 10th September as Vogue Loves Regent Street, it was announced yesterday by Alexandra Shulman, Editor of British Vogue.
The British Media Awards 2015 took place on Wednesday at The Brewery in London.
PC Gamer, Future’s PC gaming title, yesterday announced ‘AMD Presents The PC Gaming Show Powered by PC Gamer’ - an event dedicated to PC gaming in Los Angeles on 16 June.
Yesterday, the Financial Times kicked off a year-long series to debate the future of Europe in Berlin, Brussels and London.
On Friday, UBM plc issued the following trading update for the three months to 31 March 2015 (Q1).
Blenheim Chalcot and its portfolio company Contentive last week announced the acquisition of the Interactive Marketing division comprising ClickZ, SES and SEW from Incisive Media.
The names of the finalists competing for the PPA Awards 2015, have been revealed.
Auto Express announces that Warrantywise will be the first ever headline partner for the Auto Express New Car Awards 2015.
Quartz, a digital global business news brand, is taking its The Next Billion event to London on May 19, 2015.
Informa PLC has today issued a trading update on the Group’s operating and financial performance for the three months ended 31 March 2015.
On April 2, 2015 the business and assets of HCB Publishing Ltd were acquired by Cargo Media Ltd, a company within the St James’s House Group.
More than 100 international and Danish media professionals and experts will gather in Copenhagen April 29-30 for a conference to examine the global environment for media freedom and the importance of a free press in the development of society.
Event Developments Ltd has sold its trio of UK Motorhome and Caravan Shows to Mortons Media Group.
UBM plc this week announced the formation of UBM Life Sciences, a new product group which brings together medical, dental, pharmaceutical, nutraceutical and veterinary brands from UBM Advanstar and UBM Medica, and the Nutritional Outlook brand from U
