Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
The final paid-for issue of NME's weekly magazine will be a bumper commemorative special, with a cover date of 1 August, taking a nostalgic look back at the greatest moments from NME's 63 year history.
NME partners with Kyodo Tokyo Inc. to launch www.nme-jp.com as well as a series of live NME-branded music events in the country.
Archant Bride has launched a new-look website in support of its regional magazines and events, providing brides and grooms-to-be with inspiration, planning tools and access to the Bride wedding titles, shows and fairs.
A cover of The Big Issue designed to mark Remembrance Day has been voted by the public as Front Cover of the Year at The PPA Awards 2015.
Incisive Media launches Professional Pensions TV at Pensions and Benefits UK event.
NME announces the latest stage in its evolution as an audience-first global media business.
This autumn the international editions of Vogue are hosting Fashion’s Night Out events in 23 cities across 19 markets confirmed to date.
UBM plc today announced that it has acquired Global Sources Ltd’s 60.1% interest in eMedia Asia Limited.
Financial Times editor Lionel Barber hosted the FT’s annual summer party in London last night.
Marketing have revealed the launch of a brand new awards event, the Marketing New Thinking Awards.
Marie Claire is bringing its careers franchise, Marie Claire@Work, to life with a one-day conference at BAFTA.
UBM plc has announced that Simon Foster, current CEO of UBM EMEA, has been appointed as CEO of UBM Americas.
On Thursday, June 4, the Financial Times gathered 165 guests for a reception to meet the FT’s Washington, DC bureau.
The World Association of Newspapers and News Publishers (WAN-IFRA), yesterday invited the world's press to attend the 68th World Newspaper Congress, 23rd World Editors Forum, and 26th World Advertising Forum, to be held in Cartagena, Colombia, from 8
UBM plc this week announced the acquisition of Hospitalar, Latin America’s largest healthcare tradeshow, from SPFC Group.
