Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
It says much for the impact Shortlist Media made when it burst onto the scene in 2007 that it seems to have been around forever! Meg Carter talks to MD Karl Marsden about the publisher’s new content solutions offering, native advertising, future laun
Telegraph Business Events yesterday launched the Telegraph Digital Leaders Conference 2015 which will take place on the 24th June at 155 Bishopsgate London.
The PPA has unveiled the agenda and first wave of confirmed speakers for The PPA Festival 2015, the association’s flagship annual event for UK magazine media.
Easyfairs has acquired Tank Storage Magazine – a leading publication for the tank storage industry. The development is part of the company’s strategy to strengthen its support of the markets within which it operates.
Peter Harris, the founder of Homebuilding & Renovating magazine, is calling time on a Centaur Media career lasting more than a quarter of a century.
UBM plc has published its results for the full year ended 31 December 2014.
The Wall Street Journal today announced that WSJ+, its exclusive subscriber membership program, has now been rolled out around the world.
The Financial Times has reported a sharp increase in profits in 2014, driven by growth in subscription and digital revenues and a record high circulation.
dmg events (Canada) inc. has announced the acquisition of The Pipeline + Energy Expo in Tulsa, Oklahoma.
New Scientist has launched a new events stream called New Scientist Live - Instant Expert.
The magazine’s commemorative Birthday edition, published on Tuesday 24 February to coincide with London Fashion Week, will be a perfect-bound Fashion Issue taking the reader through the news, people, trends and outfits that have shaped the past decad
“Riding a tiger”: Sir David Arculus picks his time at EMAP as the subject for this year’s Stationers’ Company Annual Lecture.
Gold Key Media today announced that Oliver Morgan has been promoted to the position of Business Development Director to further develop their portfolio of UK and international publishing clients.
Informa has published its full year results for the 12 Months ending 31 December 2014.
Time Inc. (UK) yesterday announced the acquisition of UK Cycling Events (UKCE), a leading provider of premium cycling events.
