For premium titles like Grazia, Mojo and Empire, growth is increasingly coming not from extending reach but from deepening engagement with existing passionate audiences, as Lauren Holleyoake tells Ciar Byrne.
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Does your CEO know what your subscriber retention rate is? The chances are, probably not. But, according to Julian Thorne, author of the InPublishing Guide to Retention Strategies for Publishers, this key number should never be far from his or her (o
Frequently changing their creative and messaging is a key part of Newsquest’s marketing strategy, says Susanne Kinnaird, head of digital reader revenue.
What colour is likely to elicit the best response? Such were the things we concerned ourselves with thirty years ago.
Holding onto the audiences we already have is just as critical as finding new ones! This is how to do it, says Warners’ Natalie Smith.
AdvantageCS has announced a partnership with Revaly to enhance digital payment recovery.
Global Insight is now available as a digital magazine, accessible on Exact Editions’ online platform.
The entire archive of The American Organist, the flagship title of the American Guild of Organists (AGO), is available in a fully searchable and accessible digital edition through Exact Editions.
A premium tier marks the first in a subscriptions roll-out, with the Liverpool Echo and WalesOnline to follow.
The Observer has launched its first-ever digital subscription, a new website and app.
Successful publishers have one thing in common – clean data. So, why do so many publishers put up with messy data? We grab 5 minutes with Adept Data Services’ Rob Sherwood to find out why clean data matters and how publishers can achieve it.
Publishers like the FT, NYT and Mail are successfully growing their digital subscriptions using a range of paywall, bundling and pricing strategies. Phil Clark picks out some key learnings.
AdvantageCS’s John Sheehy presented our latest webinar, focusing on successful subscription strategies. James Evelegh gives us his takeaways.
For publishers with large subs files, it is critically important to keep abreast of structural changes at Royal Mail and to be aware of their incentives packages. Posthub’s Neil Carter brings us up to date with what we need to know.
