AdvantageCS, the developer of Advantage – a subscription, marketing, sales order processing and membership management platform for publishers – this year celebrates its 45th birthday.
The New York Times family subscription has launched with a nationwide tour.
Print should be framed as the original and most valuable version of the magazine and also the best value for money, says Gemma Heavens, group account director at HH&S.
For subscription copies, mailing is the final piece of the jigsaw. Neil Carter, sales & commercial director at Posthub, outlines the key components of the distribution plan.
Making it super-hard to cancel a subscription does no one any favours.
Many publishers take a siloed approach to circulation with newstrade and subs teams working independently of each other. This represents a missed opportunity, says Warners Circulation Solutions’ Natalie Smith.
Successful online content creators have large and loyal followings of like-minded people who, depending on the subject matter, might be subs prospects for publishers. This is a market that New Scientist has decided to tap into.
Since its launch in 2003, MailOnline has built a huge global audience with its free to access model. Last year, they successfully introduced a partial paywall. Meg Carter talks to Tom Lowe about how & why they did it and what they’ve learned so far.
James Evelegh picks out eight of the many tips on offer at InPublishing’s recent ‘Subscriber Acquisition Special – Q&A’ webinar…
Pelcro has partnered with BCC and Satori Software to enable newspapers to manage print and digital subscriptions from one platform.
British Journal of Photography has launched a digital edition for institutions and subscribers in partnership with Exact Editions.
James Evelegh picks out some of the key takeaways from our recently published Subscriber Acquisition Special.
Subs experts, both suppliers and publishers, give us their insights into how publishers can improve their acquisition strategies.
A successful checkout experience is one that evolves in response to real customer behaviour, says Jamie Nunn, head of products at CDS Global.
Frequently changing their creative and messaging is a key part of Newsquest’s marketing strategy, says Susanne Kinnaird, head of digital reader revenue.
