COLUMN
Aaaaaaagh!!!! All I want to do is cancel my subscription
Making it super-hard to cancel a subscription does no one any favours.
Topics in this area
All Articles
Q&A
Circulation strategies: 5 minutes with… Natalie Smith
Many publishers take a siloed approach to circulation with newstrade and subs teams working independently of each other. This represents a missed opportunity, says Warners Circulation Solutions’ Natalie Smith.
FEATURE
How New Scientist is using influencer marketing to boost acquisitions
Successful online content creators have large and loyal followings of like-minded people who, depending on the subject matter, might be subs prospects for publishers. This is a market that New Scientist has decided to tap into.
INTERVIEW
The Mail’s digital subs journey
Since its launch in 2003, MailOnline has built a huge global audience with its free to access model. Last year, they successfully introduced a partial paywall. Meg Carter talks to Tom Lowe about how & why they did it and what they’ve learned so far.
COLUMN
Top tips from subs experts
James Evelegh picks out eight of the many tips on offer at InPublishing’s recent ‘Subscriber Acquisition Special – Q&A’ webinar…
News
Pelcro partners with BCC and Satori Software
Pelcro has partnered with BCC and Satori Software to enable newspapers to manage print and digital subscriptions from one platform.
News
British Journal of Photography chooses Exact Editions
British Journal of Photography has launched a digital edition for institutions and subscribers in partnership with Exact Editions.
COLUMN
8 nuggets from our Subs Acquisition Special
James Evelegh picks out some of the key takeaways from our recently published Subscriber Acquisition Special.
Subscriber Acquisition Special
Subscriber Acquisition Special
Subs experts, both suppliers and publishers, give us their insights into how publishers can improve their acquisition strategies.
Subscriber Acquisition Special
Checkout / payment process
A successful checkout experience is one that evolves in response to real customer behaviour, says Jamie Nunn, head of products at CDS Global.
Subscriber Acquisition Special
Our subs acquisition strategy: Newsquest
Frequently changing their creative and messaging is a key part of Newsquest’s marketing strategy, says Susanne Kinnaird, head of digital reader revenue.
Subscriber Acquisition Special
Our subs acquisition strategy: Immediate Media
The introduction of a new data management platform means they can more easily identify different audience cohorts and personalise their approach, says Sally Longstaff, senior acquisition marketing strategy lead.
Subscriber Acquisition Special
The customer journey
Identifying, mapping and optimising critical decision moments is also essential for driving conversions, says Damir Lutvic, VP, onboarding at Darwin CX.
Subscriber Acquisition Special
Datawalls & paywalls
Dynamic paywalls that adapt and respond to user behaviours are far more effective than a hard and fast, rigid barrier, says Vicky Macey, product and strategy specialist at Full Fat Things.
Subscriber Acquisition Special
Our subs acquisition strategy: Infopro Digital
Infopro Digital replaced its free trial strategy with a metered life-time registration product and significantly boosted new business, says Simon Gates, global marketing director.
