The introduction of a new data management platform means they can more easily identify different audience cohorts and personalise their approach, says Sally Longstaff, senior acquisition marketing strategy lead.
Identifying, mapping and optimising critical decision moments is also essential for driving conversions, says Damir Lutvic, VP, onboarding at Darwin CX.
Dynamic paywalls that adapt and respond to user behaviours are far more effective than a hard and fast, rigid barrier, says Vicky Macey, product and strategy specialist at Full Fat Things.
Infopro Digital replaced its free trial strategy with a metered life-time registration product and significantly boosted new business, says Simon Gates, global marketing director.
Within a publishing business, says Will Woodrow, head of marketing, it’s not just about encouraging testing, it’s about creating a test friendly environment.
Ideally, says Mike Halstead, managing director of HH&S, successful engagement marketing requires multiple points of contact across various channels.
Newsweek International offers library subscriptions in partnership with Exact Editions to advance its digital growth.
Subscription management is a multifaceted operation, and it’s important to make sure every facet is covered, says AdvantageCS’s Dan Heffernan.
As tech has transformed publishing, it’s also seen dramatic changes in how marketing teams work. There are so many different strands to the marketer’s bow that the art of copywriting often feels undervalued, says David Littlewood.
Tom Lowe has been named managing director, digital subscriptions.
IOP Publishing supports India’s ‘One Nation One Subscription’ initiative.
Autocar offers libraries one-time fee for lifetime access to the title.
Warners Group Publications has strengthened its partnership with Exact Editions with the addition of its German military history title Iron Cross.
HH&S announces the evolution of its subscriptions team.
It seems, writes AdvantageCS's Dan Heffernan, that people confuse subscription software (or solutions, or platforms) with recurring billing software (or solutions, or platforms) with some regularity.
