Within a publishing business, says Will Woodrow, head of marketing, it’s not just about encouraging testing, it’s about creating a test friendly environment.
Ideally, says Mike Halstead, managing director of HH&S, successful engagement marketing requires multiple points of contact across various channels.
Newsweek International offers library subscriptions in partnership with Exact Editions to advance its digital growth.
Subscription management is a multifaceted operation, and it’s important to make sure every facet is covered, says AdvantageCS’s Dan Heffernan.
As tech has transformed publishing, it’s also seen dramatic changes in how marketing teams work. There are so many different strands to the marketer’s bow that the art of copywriting often feels undervalued, says David Littlewood.
Tom Lowe has been named managing director, digital subscriptions.
IOP Publishing supports India’s ‘One Nation One Subscription’ initiative.
Autocar offers libraries one-time fee for lifetime access to the title.
Warners Group Publications has strengthened its partnership with Exact Editions with the addition of its German military history title Iron Cross.
HH&S announces the evolution of its subscriptions team.
It seems, writes AdvantageCS's Dan Heffernan, that people confuse subscription software (or solutions, or platforms) with recurring billing software (or solutions, or platforms) with some regularity.
New subscribers to The Scotsman and Yorkshire Post will also receive complimentary access to The New York Times, a benefit expected to attract thousands of new readers.
Taylor & Francis has announced its Subscribe to Open Journals pilot.
The New York Times says listeners will soon be able to subscribe for full access to their favourite shows directly on Apple Podcasts and Spotify.
Last week VICE Magazine announced it is to relaunch with four issues a year.
