“There’s no doubt the onset of Covid-19 and its impact on the sports industry will be felt for years to come, but it’s not all doom and gloom for sports fans, with the global pandemic accelerating the development of fan-first digital technology across the board,” says the company.
The PT SportSuite Video OTT platform is the company’s response to the challenges facing sports organisations of all kinds – a modular solution that will allow affected clubs to bring the games to their fans via OTT technology.
The ongoing impact and risk associated with Covid-19 means sports fans around the world are gearing up for the “new normal” - matches played out in empty stadiums but with only a small percentage of professional matches available on broadcast television, leaving many fans cast adrift.
PT SportSuite CEO Rich Cheary says: “We really wanted to put together a one-of-a-kind Video OTT package that would prove to be a really differentiator in the market by democratising OTT services for sports organisations of all sizes and budgets.
“It’s not just about configuring a video player, putting our branding on it and expecting people to bite. We felt that with our suite of products we could really push out Video OTT that would allow for remote broadcasting, management of those video assets and then, most importantly, the ability for clubs to monetise this content via web or app properties – so we really looked at this holistically in a way that would provide solutions to the challenges sports clubs are facing in the current climate.
“As sports fans ourselves, we understand the role that sport brings to people’s lives and this motivated us to provide a solution that would allow clubs playing matches in front of empty stands to broadcast matches direct to the fans.”
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