Publishers have to work hard to convince brands to spend their advertising budgets with them. A key part of this is being able to demonstrate brand uplift whatever the size of the campaign.
Ozone has announced a new partnership with special interest publisher Our Media.
Atex has announced it has partnered with media houses in Sweden to streamline advertising booking.
Companies’ total UK marketing budget growth hits one-year high.
Lumen Research and TVision have announced a global partnership for advanced attention-first measurement and media buying.
The IPA Council is split after a deepfake debate on the threat of AI to adland.
The IAB’s new ad campaign urges advertisers to ‘shelve the silverware’ & demand the IAB Gold Standard.
PinkNews has announced that it has joined alliance with digital advertising platform Ozone.
Contextual first advertising platform GumGum say they have enhanced their ad exchange to incorporate an accredited brand safety solution on every impression.
Adnami’s partnership with Schibsted and Amedia in the Nordics follows recent new appointments as it continues its expansion.
With the entry deadline for the AOP Awards approaching, we grab five minutes with the co-chairs of the judging panel – Gideon Spanier and Hannah Barnett – to get their thoughts on the opportunities and challenges facing digital publishers.
Brand Metrics have announced the appointment of Kristen Friesen as VP business development in the US.
Adnami has announced the appointment of Sophie Spencer as UK agency sales director.
The way video ads are delivered has a significant impact on both performance and the environment. According to Thomas Houge, CCO at SeenThis, adaptive streaming is the future.
Ozone - the UK’s leading digital advertising platform built for brands by publishers, has announced a pilot partnership with Mail Metro Media.
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