News
Mail Metro Media launches Metro 360
Mail Metro Media, the advertising arm of dmg media, have announced the launch of advertising solution, Metro 360 to coincide with the new look, fully integrated Metro newsbrand.
Advertising/commercial
FEATURE
Why automation is the key to marketing services
Marketing services is the fastest growing revenue stream for many publishers, says Affino CEO Markus Karlsson, and the way to optimise performance in this area is through automation.
News
Guardian announces new appointment
Guardian News & Media (GNM) has announced the appointment of Imogen Fox as its new chief advertising officer.
News
GumGum appoints Kalina Kehayova and Larissa Jürges
The new hires in Germany come as the company attracts new clients in the DACH region.
FEATURE
Top priorities for digital publishers in 2023
Where will publishers be focusing their efforts over the next twelve months? What metrics will be guiding them and what tech choices will they face? John Barnes looks ahead…
FEATURE
Creativity sells
Brands spend less on newsbrand advertising than they once did, but, says Dino Myers-Lamptey, newsbrands give commercial partners the space to be truly creative. Here, Dino picks out three highly creative and effective campaigns.
FEATURE
Opportunities & Threats: National News Media
What’s the outlook for national news media in 2023? Emma Callaghan, sales & invention director at Reach, looks ahead.
FEATURE
Opportunities & Threats: Consumer Media
What’s the outlook for consumer media? Hearst UK Chief Commercial Officer Jane Wolfson looks ahead.
FEATURE
New Sales Opportunities in Digital Advertising for News Publishers Ahead
Regional publishers have struggled to develop viable digital revenue streams, but Smartico’s Christian Scherbel has spotted encouraging new opportunities.
News
Brand Metrics appoints Agnes Asplund Schmidt
Brand Metrics has announced it has bolstered its client services team with the appointment of Agnes Asplund Schmidt as customer success manager.
News
Ozone shareholders announce significant investment
Ozone’s shareholders – News UK, Reach plc, Guardian News & Media and Telegraph Media Group – have announced a new wave of funding for the publisher joint venture.
News
New Scientist unveils new creative solutions division
Global science and technology brand to drive deeper engagement between clients and its audience.
News
Lumen Research announces new hires
Lumen Research has announced the hire of a senior director of marketing, new chief operating officer and chief strategy officer.
News
National World launches new ad manager platform
National World has announced the launch of a new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising.
News
Newsworks bolsters team with new appointments
Newsworks has announced a number of new appointments as it looks to highlight the importance of news brands and showcase more opportunities for investment in 2023.
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