News
MNA promotes Kim Hazel
Midland News Association has promoted Kim Hazel to head of advertising.
Advertising/commercial
News
Immediate appoints new CRO
Immediate Media Co has announced the appointment of Julian Lloyd Evans to lead its UK advertising teams in the role of Chief Revenue Officer.
News
Google criticised over indecision in replacing ad-cookies
Members of the advertising industry have criticized Google's "indecision" over the replacement for third-party cookies.
News
US ad industry urges FTC to resist calls to ban online behavioural targeting
The Association of National Advertisers in the US has urged the Federal Trade Commission to resist calls to ban online behavioural targeting, arguing data-driven advertising benefits consumers as well as advertisers.
News
2021: strongest year ever for UK’s ad market
The latest AA/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected.
News
giffgaff wins Mail Metro Media’s Centre for Attention Competition
The competition prize gives advertisers a free multi-platform campaign worth over £500,000 across dmg media titles, and one Lumen attention study.
News
FT partners with Brand Metrics for brand lift measurement globally
Brand Metrics, a technology company which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the FT.
News
UK companies revise marketing budgets up but Omicron slows growth
UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the latest IPA Bellwether Report.
News
Mail Metro Media appoints Chief Revenue Officer
Mail Metro Media last week announced that Dominic Williams, Executive Director, Advertising, has been promoted to Chief Revenue Officer.
News
New NMA Chairman calls for action to level the playing field
Jim Mullen has called for government and regulators to take “swift and decisive action” to level the playing field between the tech platforms and news publishers.
News
Adnami strengthens executive team
Ad-tech company Adnami has appointed Jørgen Gosvig as Chief Financial Officer as it plans for further growth and expansion across Europe.
News
Reach launches digital tech platform Neptune and in-house Ad Tech Workshop
Today, Reach announced the launch of its newly named digital tech platform Neptune, bringing together its existing first party data platform with its slate of data matching capabilities and AI tools.
News
Google prohibits ads promoting climate change denial
Google told The Guardian that it "recently launched a new policy that will explicitly prohibit ads promoting climate change denial".
News
Verasity Completes Major Corporate Rebrand
Verasity has announced that it has completed a major corporate rebranding exercise and refreshed its website as part of its Q4 2021 Project roadmap.
News
GMG announces new UK advertising senior leadership team
Following a series of successful campaigns and a new UK advertising strategy, the Guardian has announced a series of senior promotions within the team.
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