Verasity Joins the Brightcove Marketplace
Verasity, a protocol and product layer blockchain platform, has announced its partnership with video for business platform, Brightcove.
Verasity, a protocol and product layer blockchain platform, has announced its partnership with video for business platform, Brightcove.
The Online Safety Bill is a watershed moment in the regulation of tech platforms worldwide, bringing accountability to the actions of platforms. Its success or failure could have ramifications far beyond the UK, writes the PPA’s Seb Cuttill.
Microsoft has agreed to buy Xandr from AT&T for a reported $1bn, about a year after the telecommunication firm first put the advanced advertising unit on the block.
The US Association of National Advertisers has appointed PricewaterhouseCoopers to act as lead agency for its investigation into how media budgets are distributed along the ad-tech supply chain.
Special cover wraps and home page takeovers to promote the booster jab campaign ran across national newspapers yesterday and will run across regional news brands today.
The Advertising Standards Agency has labelled crypto adverts a “red-alert priority issue”, banning a number of adverts from reappearing.
Lee Wolverton, executive editor of one of the estimated 200 US news groups suing Google and Facebook, said publishers had decided to act as newspaper ad revenues have fallen 82% in 16 years.
Elizabeth Warren has urged the Securities and Exchange Commission and the Justice Department to investigate whether Facebook has misled people about the reach of its advertisements.
The latest Digital Publishers’ Revenue Index from the Association of Online Publishers and Deloitte has revealed sustained growth in digital publishing revenues in the third quarter of 2021.
Sir Tim Berners-Lee’s Inrupt start-up has reportedly raised $30m in Series A funding.
Passendo, an email adtech company, announces it has raised €2.3 million in a pre-Series A round led by Amsterdam-based VC Newion, together with the UK-based early-stage funding investors FirstPartyCapital.
Publishers often find themselves having to respond quickly to major policy shifts by the big tech companies. Apple’s latest privacy update is one such shift and presents publishers with challenges, but also opportunities.
Brands that don’t advertise in news brands make less profit and Newsworks has conducted lots of research to quantify that. CEO Jo Allan looks at some of the key findings from their latest study.
Many independent publishers are so overwhelmed by the digital ad ecosystem, that they take the route of least resistance when selecting their ad solution. This means their ad revenue is typically anything between 10-100% lower than it could be.
Bauer Media has entered a three-year contract with Lineup to supply 300 of its users across its UK Publishing division with a single point of entry across its print, digital and events operations.
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