News
Smash Hits celebrates Derry Girls
Channel 4’s marketing campaign for the new series of Derry Girls includes a one-off edition of Smash Hits Magazine.
Advertising/commercial
News
Lords Committee welcomes CMA commitment to tackling digital competition
Baroness Stowell, Chair of the Lords Communications & Digital Committee, has welcomed a commitment by the CMA to take more action on digital competition issues.
News
Adnami partners with AutoScout24
Adnami, an ad-tech company this week announced its new partnership with AutoScout24, a large pan-European online car market.
News
Cavai appoints Kate Lyons
Cavai, a leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast.
News
GumGum launches into 6 new European markets
Expansion comes as research shows that 75% of UK consumers are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.
News
Cavai appoints Jonathan Pacey
Cavai, a conversational advertising cloud, has appointed Jonathan Pacey as Commercial Director, APAC.
News
AOP & Deloitte report digital publishing revenues up by 13.4%
The latest Digital Publishers’ Revenue Index from the Association of Online Publishers and Deloitte has revealed continued growth in digital publishing revenues in Q4 of 2021, up 13.4% from Q4 2020.
FEATURE
Taking cookie soup off the menu to boost reader engagement
Most of us like chocolate. Most of us like cheese. But would we put them together in a sandwich? Probably not. Sometimes, what works on its own simply doesn’t work when combined with other ingredients.
News
New research reveals podcast advertising commands highest levels of attention
A new study commissioned by the Guardian found podcast advertising raises positive perceptions of brands and encourages listeners to take buying action.
News
Schibsted Norway chooses Atex Cross-advertising
Schibsted Norway has selected Atex Cross-advertising to book, plan and invoice advertising across all their printed titles.
News
impact.com acquires Pressboard
impact.com, a partnership management platform, yesterday announced that the company has acquired Pressboard, an analytics and reporting platform for branded content.
News
Dominic Carter takes on new role at The Sun
As part of a restructure, News UK has appointed Dominic Carter as EVP, Publisher for The Sun. Previously, Dominic held the group role of Group Chief Commercial Officer.
News
CMA investigates Google and Meta over ad tech concerns
The CMA is taking a closer look at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services.
News
Bauer Illuminate navigates a cookieless future for auto advertisers
Bauer Media yesterday announced the expansion of Bauer Illuminate for the automotive market, allowing auto advertisers to accurately target audiences at different stages of their car buying journey.
News
The Ozone Project partners with The Trade Desk
Global advertising technology platform, The Trade Desk, yesterday announced a new partnership with The Ozone Project, to provide advertisers with access to Ozone’s 45m-strong UK audience.
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