Exceptional creative is one requirement for effective advertising and dynamic optimisation using real-time data is another. Adnami's Simon Kvist Gaulshøj explains how they can be used together to great effect.
First-party data will be one of the main talking points at next week’s AOP Publishing Tech Talk event. Ahead of that, Philip McMullan, Head of Insight and Data at The Evening Standard, answers our questions about the cookieless future…
Hearst UK has announced the appointment of Joanne O’Hara as Head of Homes in the commercial Client team.
Trust is a huge issue in digital advertising. Are the ads being seen by real people or bots? Justin Wenczka, CRO at Verasity, says that using blockchain technology is the way to deliver trustworthy figures.
As things slowly get back to normal, publishers are expecting strong performances from their media sales teams. Martin Maynard has some advice for salespeople returning to the fray…
Digital ad spend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update, released this week.
IP protection company White Bullet and ad tech platform Smart AdServer have announced a global partnership designed to help eradicate the scourge of piracy from the global media landscape.
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client success and publisher services teams.
Steve Hadfield joins the marketing agency from MediaCom, bringing additional traditional media experience to leverage and optimise tmwi’s datatech solutions.
Marie Claire UK has expanded its shopping site, The Marie Claire Edit, to include a new resale platform for “pre-loved” fashion, The Marie Claire Vintage Edit, in partnership with garment care brand Vanish.
The intelligent platform allows advertisers to access Future’s rich first-party audience data captured across its portfolio of brands, helping them reach high-intent target audiences.
Cavai, a leading conversational advertising platform, has announced the appointment of Attique Rehman who joins the business as Group Agency Director.
Emelie Malmquist will be joining Adnami, an adtech company, as the new Head of Marketing and Automation and Steph Miller has been promoted to Managing Director UK.
Publishers across the country have joined forces to back a campaign to support the hospitality sector badly affected by the impact of the pandemic.
Major improvements to the way Autovia connects its audiences with car makers, dealers and other industry professionals have been announced.
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