News
Impact Opens Office In Sweden
To spearhead the organisation’s expansion in Sweden, Marcus Ericson has been appointed Country Manager.
Advertising/commercial
News
AOP and Deloitte report digital publishing revenues up by 31.9% in Q1
Digital publishing revenues in the UK increased to £152 million in Q1 2021, up by 31.9% in comparison to Q1 2020, according to the latest Digital Publishers’ Revenue Index from AOP & Deloitte.
News
Adverty partners with Azerion to strengthen in-game advertising’s reach
Adverty, a leading in-game platform for advertisers, agencies and game developers, has announced a partnership with Azerion's premium advertising platform (Improve Digital).
News
Conversational ad platform Cavai raises over £6.5 Million
Cavai, a conversational advertising platform, has raised £6.5M from a range of prominent investors including venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital.
News
Advertising Fuels $1.34 Billion Illegal Piracy Market
Online criminals who offer stolen movies, TV shows, games, and live events through websites and apps are reaping $1.34 billion in annual advertising revenues, according to new research from the Digital Citizens Alliance and White Bullet.
News
Ozone Project launches Ozone Ad Manager
The Ozone Project, the publisher-owned digital advertising platform, has announced the launch of Ozone Ad Manager, a new audience insights dashboard and campaign planning tool.
SUPPLIER INTERVIEW
Still using Excel to manage your ad sales? Why is that?
Too many publishers, PSC’s Laurence Cope tells James Evelegh, are managing their advertising sales using tools that are not fit for purpose. This means, he says, that they are making life unnecessarily difficult for themselves.
FEATURE
Brands and publishers know branded content works – they just need the proof
Branded content campaigns are an increasingly important revenue stream for publishers, but proving their effectiveness has been problematic, writes Sean Adams, global insight director at Brand Metrics. That is, up until now…
News
Wickes and Bauer celebrate ten-year partnership with new deal
Wickes and Bauer Media are this year celebrating ten years of working together with a new booking that comprises activity across Bauer’s radio and magazine brands.
News
Ozone launches its own Attention Index
The Ozone Project, a publisher owned digital advertising platform, has announced the launch of the Ozone Attention Index.
News
UK marketing budgets expand for first time in year and a half
Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest IPA Bellwether Report.
News
News UK launches first-party data platform
News UK last week announced the launch of Nucleus, its new cross-brand, first-party data platform.
News
Ozone to debut outcome-based campaigns with MG OMD partnership
The Ozone Project, the publisher owned digital advertising platform, has announced a landmark test partnership with MG OMD.
News
Bauer launches Bauer Illuminate
Bauer Media has announced the launch of its new product offering ‘Bauer Illuminate’, a data-led targeted advertising solution from the Publishing side of the business.
News
Passendo Signs Strategic UK Partnership with 360 Publishing
Passendo, an in-email ad serving platform, has announced a new partnership in the UK with publishing and media consultants 360 Publishing.
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