The Ozone Project has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of quality publisher content on display and video advertising.
The Times and The Sunday Times has launched The Times Earth Ad Fund – a £1million advertising fund for sustainability SMEs and charities.
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total of £29.3bn.
Acast, a podcast platform, this week renewed its podcast arrangement with the BBC. The deal means that Acast will continue to monetise BBC podcasts through advertising outside of the UK.
Digital publishing revenues in the UK increased to £137.8m in Q2 2021, according to the latest quarterly Digital Publishers’ Revenue Index from the Association of Online Publishers and Deloitte.
Tech company Adnami has announced two new hires to join its London team: Alex Barstow as Publisher Sales Director, UK, and Tom Carr as Agency Sales Director.
Azerion, a digital entertainment and media platform, has announced the acquisition of multi-screen, high-impact digital advertising company, Inskin Media.
Brands are seeing a significant boost to their bottom line from investing in news brands, a new study from Newsworks reveals.
Many successful B2B publishers started life as two-person bands: someone to write, someone to sell. But, for success in today’s digital world, new publishers quickly need to add technical skillsets to their armoury or risk being left behind.
Ecommerce – the future of media or a dangerous distraction? Get it right and it can transform your company’s financials. Get it wrong, writes Jim Bilton, and it can destroy your business. And there are plenty of examples of both.
National news brands have joined agencies and brands from all sectors of the UK economy in signing up to the Advertising Association’s Ad Net Zero initiative.
Impact has released two new research reports that reveal key drivers for commerce content and the revenue opportunity it presents for digital publishers and brands.
Brand Metrics, a company specialising in the measurement of digital advertising, has appointed Taylor Sturtevant to head up its US Customer Success team.
Future plc has announced the appointment of Elizabeth Deeming as SVP of Group. The new function will support B2B growth and lead generation.
Complexity is not an asset in media sales. Indeed, simplicity is king and news and magazine media still have work to do in this area.
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