Grazia and heat magazines get interactive and shoppable
Bauer Media has partnered with an image-recognition platform to enhance its magazines Grazia and heat, making products and services within its print pages instantly shoppable and interactive.
Bauer Media has partnered with an image-recognition platform to enhance its magazines Grazia and heat, making products and services within its print pages instantly shoppable and interactive.
The Ozone Project – a publisher owned digital advertising platform – has announced City AM as the latest title to join the alliance.
Eight out of 10 people want to put their differences aside and come together as a nation, a new study from Newsworks reveals.
Hearst UK has signed a partnership extension with Philips, that will see the evolution of the Project Body Love campaign in 2021, including in-depth emotional intelligence analysis.
Incisive Media has launched a new account based marketing (ABM) platform to complement its existing demand generation programme.
Jo Allan has been appointed as Chief Executive of Newsworks, the marketing body for the UK’s national news brands.
Acast, a global podcast company, has launched Sponsored Stories, a new ad offering available exclusively through the Acast Marketplace.
Digital publishing revenues in the UK increased to £165.1 million in Q4 2020 according to the latest quarterly Digital Publishers’ Revenue Index (DPRI) from the AOP and Deloitte.
The UK’s digital advertising market rallied in 2020, following the initial impact of the pandemic on spend, according to IAB UK’s latest Digital Adspend report.
Woman&Home UK is launching Woman&Home Beauty Counter, which publishers Future describe as “the ultimate members club for beauty-loving women”.
Marie Claire UK, Future’s fashion and beauty brand, has expanded the Marie Claire Edit platform to include a luxury beauty offering, in partnership with Net-a-Porter.
The Independent has announced a series of senior appointments across its advertising team.
The latest IPA Bellwether survey results pointed to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued.
PCS Publishing, a provider of software solutions for publishers, has announced the launch of its new website, which, it says, offers users a tailored experience.
Future plc has released an analysis of post-lockdown purchasing power, revealing that Brits have amassed over £245bn in savings, with 25% of that expected to be spent soon after lockdown ends.
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