COLUMN
How to (profitably) sell ads to SMEs
The combined marketing budgets of SMEs is considerable. The challenge for publishers is how to unlock it.
Advertising/commercial
All Articles
News
YouGov survey results revealed in partnership with Picnic
YouGov/Picnic UX survey shows 70% of people find digital adverts annoying - and that bad user experience is doing real damage to brands.
News
Record £9.5bn to be spent during Christmas advertising season
Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC, a 4.8% increase from last year’s record spend of £9bn.
News
Ozone promotes Bryan Scott and Matthew Townsend
Ozone has announced the promotions of Bryan Scott and Matthew Townsend to chief marketing officer and chief product officer respectively.
News
Seedtag launches Contextual Audiences
Seedtag, a leading global contextual advertising company, has launched its advanced Contextual Audiences, powered by its proprietary Contextual AI technology, Liz.
FEATURE
Measuring brand uplift: the secret to surviving a cost-of-living crisis
With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.
News
Ozone now able to monetise app inventory
Ozone – a publisher-built ad platform – has announced a new capability to help publishers increase programmatic monetisation of app inventory across both iOS and Android platforms.
News
News UK launches Nucleus Plan
News UK has launched Nucleus Plan, a publisher planning tool that utilises real-time first party data, empowering advertisers to provide greater addressability and granularity for their campaigns.
News
PCS Announces New HQ at Grosvenor House
After the sale of the Express and Star, PCS, a publishing software company specialising in regional newspapers and magazines, have found a new home.
News
Future launches Future Context for advertisers
Future has announced the launch of Future Context, its contextual targeting solution for advertisers.
News
Brand investment matters to the City, reveals new IPA/Brand Finance survey
Investment analysts fundamentally believe that brand strength is critical to a firm’s success. This is according to new research by IPA/Brand Finance and analysis by Ian Whittaker.
News
Mail Metro Media launches £500k innovation fund
Mail Metro Media announced the launch of ‘The Fame Fund’, at its annual Upfront & Centre event for advertisers.
Q&A
E-commerce: 5 minutes with… Patrick Lidstone
In addition to their content, there’s lots of things publishers could be selling, but some struggle with the requirements of e-commerce. We grab 5 minutes with Patrick Lidstone to talk through the opportunities.
News
Time Out and BA Holidays partner to bring Londoners a taste of European Christmas markets
Time Out and British Airways Holidays are announcing their joint Christmas markets campaign, spotlighting a selection of the best cities to visit in the run-up to the festive season.
News
Future tackles decarbonisation of digital advertising supply-chain
Future announced last month that it had partnered with Scope3 to measure and help reduce its digital media supply chain emissions.
