How can publishers think more strategically about how and where they collaborate with other publishers – even their competitors? This was the top-line question for the final AOP CRUNCH event of the year, writes AOP MD Richard Reeves.
GumGum says its Mindset Index allows brands to identify the contextual categories securing the highest levels of attention to drive outcomes and stay in sync with customers’ mindsets.
Last week, agencies, clients and publishers gathered in London for the annual Magnetic Spotlight Awards, where the industry celebrated the most effective campaigns that have run in partnership with magazine brands.
Entries are open for the Guardian’s new advertising awards, celebrating some of the most unforgettable brands and campaigns that have featured across the Guardian in the last year.
The combined marketing budgets of SMEs is considerable. The challenge for publishers is how to unlock it.
YouGov/Picnic UX survey shows 70% of people find digital adverts annoying - and that bad user experience is doing real damage to brands.
Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC, a 4.8% increase from last year’s record spend of £9bn.
Ozone has announced the promotions of Bryan Scott and Matthew Townsend to chief marketing officer and chief product officer respectively.
Seedtag, a leading global contextual advertising company, has launched its advanced Contextual Audiences, powered by its proprietary Contextual AI technology, Liz.
With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.
Ozone – a publisher-built ad platform – has announced a new capability to help publishers increase programmatic monetisation of app inventory across both iOS and Android platforms.
News UK has launched Nucleus Plan, a publisher planning tool that utilises real-time first party data, empowering advertisers to provide greater addressability and granularity for their campaigns.
After the sale of the Express and Star, PCS, a publishing software company specialising in regional newspapers and magazines, have found a new home.
Future has announced the launch of Future Context, its contextual targeting solution for advertisers.
Investment analysts fundamentally believe that brand strength is critical to a firm’s success. This is according to new research by IPA/Brand Finance and analysis by Ian Whittaker.
