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Mail Metro Media launches £500k innovation fund
Mail Metro Media announced the launch of ‘The Fame Fund’, at its annual Upfront & Centre event for advertisers.
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Q&A
E-commerce: 5 minutes with… Patrick Lidstone
In addition to their content, there’s lots of things publishers could be selling, but some struggle with the requirements of e-commerce. We grab 5 minutes with Patrick Lidstone to talk through the opportunities.
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Time Out and BA Holidays partner to bring Londoners a taste of European Christmas markets
Time Out and British Airways Holidays are announcing their joint Christmas markets campaign, spotlighting a selection of the best cities to visit in the run-up to the festive season.
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Future tackles decarbonisation of digital advertising supply-chain
Future announced last month that it had partnered with Scope3 to measure and help reduce its digital media supply chain emissions.
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Ozone launches Studiozone
Ozone says the new launch aims to deliver greater creative impact across the premium web.
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AA convenes UK advertising industry AI Taskforce
The Advertising Association’s AI Taskforce is to review the developments, benefits, and opportunities of AI to the UK advertising industry.
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IAB UK releases new study
IAB UK has released a new study produced by Public First, called The Digital Dividend, revealing the value of digital advertising to UK economy and consumers.
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Financial Times releases new brand film
Financial Times has projected its new brand film “Without fear and without favour” film onto County Hall.
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GumGum furthers its investment in Japan
GumGum shows its deepening commitment to the Japanese market with the appointment of digital media executive, Kenzo Selby to lead its growing business in Japan.
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New research shows UK public’s advertising experience integral to trust
Research shows the creative quality of advertising remains a top trust driver, while ad bombardment is most damaging, according to Credos report.
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GumGum Verity awarded SOC2 compliance
GumGum says Verity is the first contextual provider to be awarded SOC2 compliance.
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InMobi forms global partnership with Ad Net Zero
The company says the partnership builds on InMobi’s sustainability commitments to science-based targets initiative, Givsly, and AdTechCares.
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Brand Metrics appoints new Client Success Manager
Brand Metrics, specialists in campaign measurement, has appointed Cornelia Alvelind as Customer Success Manager as it aims to further strengthen its service to publishers and their advertisers.
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impact.com acquires SaaSquatch
impact.com, a partnership management platform, has acquired SaaSquatch, a provider of customer referral software.
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GumGum appoints Michelle Hulst as president
GumGum, a contextual-first, digital advertising platform, has announced the appointment of Michelle Hulst as president.
