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Ozone launches Studiozone
Ozone says the new launch aims to deliver greater creative impact across the premium web.
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AA convenes UK advertising industry AI Taskforce
The Advertising Association’s AI Taskforce is to review the developments, benefits, and opportunities of AI to the UK advertising industry.
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IAB UK releases new study
IAB UK has released a new study produced by Public First, called The Digital Dividend, revealing the value of digital advertising to UK economy and consumers.
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Financial Times releases new brand film
Financial Times has projected its new brand film “Without fear and without favour” film onto County Hall.
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GumGum furthers its investment in Japan
GumGum shows its deepening commitment to the Japanese market with the appointment of digital media executive, Kenzo Selby to lead its growing business in Japan.
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New research shows UK public’s advertising experience integral to trust
Research shows the creative quality of advertising remains a top trust driver, while ad bombardment is most damaging, according to Credos report.
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GumGum Verity awarded SOC2 compliance
GumGum says Verity is the first contextual provider to be awarded SOC2 compliance.
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InMobi forms global partnership with Ad Net Zero
The company says the partnership builds on InMobi’s sustainability commitments to science-based targets initiative, Givsly, and AdTechCares.
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Brand Metrics appoints new Client Success Manager
Brand Metrics, specialists in campaign measurement, has appointed Cornelia Alvelind as Customer Success Manager as it aims to further strengthen its service to publishers and their advertisers.
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impact.com acquires SaaSquatch
impact.com, a partnership management platform, has acquired SaaSquatch, a provider of customer referral software.
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GumGum appoints Michelle Hulst as president
GumGum, a contextual-first, digital advertising platform, has announced the appointment of Michelle Hulst as president.
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Sharethrough partners with White Bullet
IP protection and cyber safety company White Bullet has announced a partnership with Sharethrough, a global independent omnichannel ad exchange, to help drive a safer, more ethical, sustainable and efficient open web.
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GumGum launches new initiative
GumGum has announced the launch of an initiative to drive action, attention, and awareness for advocacy organisations across CTV with in-video ad unit.
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SeenThis announces global partnership with GroupM
Global partnership will see GroupM include data from SeenThis technology into its carbon calculator, enabling planners and buyers to monitor climate impact on a per-campaign basis.
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Aquila acquires Laidback Solutions AB
Aquila has announced that it has completed the acquisition of Laidback Solutions AB through its subsidiary Atex Media Limited.
