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Playground xyz partners with PubMatic
Playground xyz has announced its Attention Intelligence Platform is now available with PubMatic.
Advertising/commercial
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The Independent partners with Gambling.com Group
The Independent has announced that it has signed a multi-year strategic partnership with Gambling.com Group.
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impact.com launches impact.com / creator
impact.com has announced the launch of an influencer and creator partnership management platform, empowering brands and creators to discover, create and manage long-term, productive partnerships.
Q&A
Brand lift for publishers: 5 minutes with… Sean Adams
As publishers begin to shift away from a reliance on viewability and attention metrics alone, we grab 5 minutes with Sean Adams, global insights director at Brand Metrics, to talk about another important metric: brand lift.
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Guerlain partners with SeenThis
Guerlain and their media agency Publicis Media Luxe have partnered with SeenThis to deliver the recent Abeille Royale awareness campaign in France.
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Reach Plc chooses Mediaferry eVouchering
EKCS is working with Reach Plc to help develop the benefits of the new eVouchering solution.
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Iliffe Media Group partners with Smartico
Iliffe Media Group has announced a partnership with Smartico to introduce "Smart Ads" for scaling AI-driven digital advertising products for their SMB clients.
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Freeda appoints Jamie Jouning
Freeda has announced the appointment of Jamie Jouning as global CRO and UK country manager.
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Ozone launches ECOzone
Ozone has announced the launch of ECOzone to quantify carbon impact at campaign level.
News
World Media Awards 2023 shortlist announced
The World Media Group has announced the shortlist for the 2023 World Media Awards (WMAs), which showcase some of the best in international content-driven, cross-border advertising.
News
SeenThis ANZ announces partnership with Adform APAC
The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns.
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Anzu and Lumen release report
A new report from Anzu and Lumen unveils gaming's untapped potential for attention-driven advertising.
News
Azerion and SeenThis ANZ announce partnership
The collaboration between Azerion and SeenThis ANZ aims to help to minimise CO2 emissions produced by digital advertising campaigns.
News
GumGum partners with Co-Op
GumGum has announced it has increased engagement for Co-op’s summer 2022 food ranges and community fund across the UK with high-impact, contextual ads.
News
Guardian rejects all gambling advertising
The Guardian has announced that they are to reject all gambling advertising, effective globally from 15th June.
