Publishers and event organisers have made rapid pivots to virtual in the last few months, as in-person events and conferences became untenable. And, writes Carolyn Morgan, it looks like we are not out of the woods yet.
Is your media pack a help or a hindrance? It’s a key document that is, too often, poorly presented and out of date. Spread the Word Media’s Martin Maynard tells us what you can do to make sure yours shows your brand in the best possible light.
Local editors have issued a stark call for Government to intervene in the UK digital advertising marketplace to curb the activities of Google and Facebook which could wipe out local journalism.
Immediate Media Co has announced the appointment of Duncan Tickell to the newly created role of Chief Revenue Officer (CRO).
The Society of Editors is backing a call by regional newspaper groups and MPs to safeguard the publication of planning notices in local papers.
Be honest – before March, did your disaster recovery plan include the word ‘pandemic’? Papermule’s Mike Hoy admits that theirs didn’t, but like for many others, a mix of prudent choices taken over the years & resourcefulness has seen them cope well.
Evening Standard has launched a new advertising solution that enables brands to create engaging visual Stories, amplified across Evening Standard websites.
Archant is launching a new unit to champion local entrepreneurship within the community.
The Society of Editors is to add its voice to calls for the government to protect rulings that public notices must be carried in local newspapers.
New analysis released this week by the World Media Group confirms that advertising campaigns viewed within a trusted editorial environment yield significantly better results.
The Bridge, News UK’s commercial division, has announced the launch of The Times Social Studio, following the success of The Sun Social Studio launched last year.
The owner of the Mail titles has reported a return to profit after seeing a slump attributed to the Covid-19 pandemic.
Dreams, a specialist bed retailer and House Beautiful, Hearst’s home interiors magazine, have launched an exclusive new collection of bedroom furniture in a new brand licensing partnership deal.
Despite the recent uptick in subscriptions, advertising revenues remain crucial to many publishers’ profitability. As Andy Kirk of publishing services provider Perception SaS, tells James Evelegh, detailed knowledge underpins successful sales.
Bauer Media has announced the launch of Bauer Autoventure, a new service creating stand-out campaigns and content for automotive brands.
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