The way video ads are delivered has a significant impact on both performance and the environment. According to Thomas Houge, CCO at SeenThis, adaptive streaming is the future.
Ozone - the UK’s leading digital advertising platform built for brands by publishers, has announced a pilot partnership with Mail Metro Media.
Mail Metro Media, the advertising arm of dmg media, have announced the launch of advertising solution, Metro 360 to coincide with the new look, fully integrated Metro newsbrand.
Marketing services is the fastest growing revenue stream for many publishers, says Affino CEO Markus Karlsson, and the way to optimise performance in this area is through automation.
Guardian News & Media (GNM) has announced the appointment of Imogen Fox as its new chief advertising officer.
The new hires in Germany come as the company attracts new clients in the DACH region.
Where will publishers be focusing their efforts over the next twelve months? What metrics will be guiding them and what tech choices will they face? John Barnes looks ahead…
Brands spend less on newsbrand advertising than they once did, but, says Dino Myers-Lamptey, newsbrands give commercial partners the space to be truly creative. Here, Dino picks out three highly creative and effective campaigns.
What’s the outlook for national news media in 2023? Emma Callaghan, sales & invention director at Reach, looks ahead.
What’s the outlook for consumer media? Hearst UK Chief Commercial Officer Jane Wolfson looks ahead.
Regional publishers have struggled to develop viable digital revenue streams, but Smartico’s Christian Scherbel has spotted encouraging new opportunities.
Brand Metrics has announced it has bolstered its client services team with the appointment of Agnes Asplund Schmidt as customer success manager.
Ozone’s shareholders – News UK, Reach plc, Guardian News & Media and Telegraph Media Group – have announced a new wave of funding for the publisher joint venture.
Global science and technology brand to drive deeper engagement between clients and its audience.
Lumen Research has announced the hire of a senior director of marketing, new chief operating officer and chief strategy officer.
