Media: It’s OK to sell in a crisis
What do you do with your sales team during a global pandemic? Mothball them? Stop talking to clients and prospects? Certainly not, says Spread the Word Media's Martin Maynard.
What do you do with your sales team during a global pandemic? Mothball them? Stop talking to clients and prospects? Certainly not, says Spread the Word Media's Martin Maynard.
For many publishers, building ad funded digital businesses was a route to sustainability, but has the inexorable rise of the platforms put paid to this? Or is there a route to sustainable digital revenue growth, asks Duncan Tickell.
Perception SaS has announced that Western Business Media has selected the complete suite of Perception’s publishing tools to run their sales, audience and content management over print, digital and events products.
Lineup Systems has announced that The Seattle Times has selected Adpoint as their new order management system across their print, digital and agency services product lines.
It has been announced that ABC is working with IAB UK as their auditor of choice to deliver greater trust and transparency behind the Gold Standard initiative.
The Evening Standard on Friday announced the appointment of James White as its new Commercial Director, who will begin in the role with immediate effect.
Stephen Colvin, Global Head of Advertising and Marketing, has announced two senior appointments.
Star Media Group, publishers of Malaysia's leading English news source, The Star, recently signed an agreement with Naviga to manage all of its events, as well as its print and digital advertising with Naviga Ad.
The Evening Standard and The Independent have partnered with Wilkinson Sword, for a three-month campaign targeting key moments in the news agenda.
Forbes Chief Revenue Officer Jessica Sibley this week announced the appointment of Lynn Schlesinger as Chief Marketing Officer.
Kemps Publishing recently went ‘Live’ with Ingenta’s advertising system, Ad Depot.
When clients take the time to speak to you, pay special attention to what they say. It’s valuable insight, says AdvantageCS's Dan Heffernan.
Forbes CEO Mike Federle this week announced the appointment of Jessica Sibley to the position of Chief Revenue Officer.
The Association for Online Publishing this week released the results of a six-month analysis into ad discrepancy levels among its members.
The Guardian has announced that it will no longer accept fossil fuel advertising.
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