The IPA and the Financial Times have launched the first execution in a campaign to help business leaders better understand brand building and focus more investment in long-term branding.
Ad sales will remain a vitally important revenue stream for many years to come. Key to maximising sales is giving proper support to your sales teams.
BPA Worldwide and Centro have teamed up to offer a turnkey solution to deploy audience-driven advertising including audience extension and account based marketing (ABM).
Wave2, part of the Miles 33 group, has announced the official release of the third generation of its Dynamic Publishing Solution.
ESI Media this week announced the appointment of Blair Tapper to the role of SVP, North America.
The River Group has announced that it’s expanding its expertise into PR and launching Maven Communications.
Nemorin Film & Video has appointed two senior executives to its board as it gears up for a future powered by big data, AI, listening and machine learning.
You won’t find many people who think that having a complete picture of your customer base is anything other than a good idea. So, why do many publishers soldier on without one, or make do with an inadequate CRM solution?
Hearst UK is partnering with Procter & Gamble in a body confidence campaign after its largest ever research piece revealed how negatively women think about their bodies.
Miles 33 has announced that Beano Studios, the content business that creates, curates and delivers entertainment for kids of all ages worldwide, has gone live on Gemstone.
IAB Europe has announced the launch of its annual ‘Attitudes to Programmatic Advertising’ report, alongside its programmatic market-sizing research.
Miles 33, a provider of software and services to the media industry, has announced that it has acquired Graphic Systems International Inc based in Miami, USA.
Improve Digital, owned by Azerion, is the first European supply-side platform to become an approved activation partner for Ozone Audience.
Harper’s Bazaar has announced Armani beauty as the new headline sponsor for its annual Women of the Year Awards.
ESI Media has announced the winner of its Be London’s Headline competition that pitted media and creative agencies against each other to design the most creative cover wrap.
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