Digital ad spend saw the biggest full year growth for 15 years in 2021 with investment up 41% year-on-year to £23.5 billion, according to IAB UK’s latest Digital Adspend report.
Hearst UK brands ELLE and Esquire UK have partnered with Audi for a multi-platform campaign titled ‘Style with Meaning’.
Future plc this week announced the promotion of Clare Dove to UK Group Commercial Director.
The digital advertising industry is facing a period of upheaval as the world emerges from the pandemic and grapples with the increasing focus on consumer privacy & consent. A new mindset is critical for success in the changing advertising landscape.
Harmen Tjaarda, the co-founder of JustPremium, a GumGum company, is set to become Managing Director of GumGum Belgium, Netherlands, Nordics and Spain.
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to the latest IPA Bellwether Report.
Passendo, an in-email ad serving platform, has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg.
multilocal has announced the appointment of Lola Oguntokun as People Director and Charlie Parkes-Patel as Sales Director.
With the imminent demise of the third party cookie, publishers need to focus on honing their first party strategies. This will not only enhance ad revenue but will open up a host of other marketing opportunities. And, it’s never too late to start.
Misinformation is a profitable business, made possible by Silicon Valley’s laissez-faire approach and an undiscerning programmatic ecosystem. Two senior media executives have decided to do something about it. Ray Snoddy meets them.
Software makes the publishing world go round. We grab five minutes with Patrick Lidstone, co-founder of The Engine Shed, to see how independent publishers can use software to grow their businesses.
Publishers don’t get their fair share of ad revenue. What can be done about it? Lauren Dick, co-chair of the AOP Commercial Group, answers our questions about the key issues and challenges facing publishers’ commercial teams.
Bauer Media has announced the appointment of two new senior roles as it strengthens its commercial sales team.
Channel 4’s marketing campaign for the new series of Derry Girls includes a one-off edition of Smash Hits Magazine.
Baroness Stowell, Chair of the Lords Communications & Digital Committee, has welcomed a commitment by the CMA to take more action on digital competition issues.
