News
Facebook and Instagram video viewability to be verified by Meetrics
Meetrics says it has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.
Advertising/commercial
News
GQ and Gucci partner for second series
GQ and Gucci yesterday announced the second installation of the five-part film series: “The Performers,” curated by Dylan Jones, Editor-in-Chief of British GQ.
News
IAB UK analysis demonstrates digital display is effective
The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns.
News
IAB UK Refreshes Brand and Launches New Website
IAB UK yesterday launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.
TOP TIPS
Putting your Brand into the Right Hands!
Free distribution and brand to hand are growth areas for publishers. It drives awareness and increases ABC countable circulation. Good planning is key for a successful campaign. Marketforce’s Alan Edwards has five top tips for ensuring success.
News
YouTube gets JICWEBS’ brand safety certification
YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.
News
Shortlist Media hires executive director to lead Family
Shortlist Media yesterday announced the appointment of Sam Bird to the newly created role of executive director, Family - its creative studio.
News
Trinity Mirror reveals UK’s most relevant consumer brand
Trinity Mirror has found retailer B&M to be the most relevant brand in the UK, coming out on top of its inaugural Brand Relevance Index.
News
PCS announce changes to Board of Directors
PCS, the publishing software developer, has announced a number of changes to its board of directors.
News
Channel 5 appoints News UK’s Bridge Studio for integrated brief
Channel 5 has appointed News UK’s branded content division, Bridge Studio, for an integrated print, digital and social campaign to help the broadcaster showcase the range and quality of its content.
News
Shortlist hires Regional Sales Director
Shortlist Media yesterday announced the appointment of Seb Randle to the newly created role of regional sales director across all its brands, including ShortList, Stylist, Emerald Street and Mr Hyde.
News
Rakuten TV announced as Headline Sponsor for Empire Awards
Bauer Media this week announced Rakuten TV, the video-on-demand service, as the exclusive headline sponsor of its annual Empire Awards ceremony taking place in London’s Roundhouse on 18 March 2018.
News
News UK launches Social Amp
News UK’s commercial division The Bridge is to launch a new tool that takes brands’ social content and amplifies it across The Sun, The Times and The Sunday Times’ websites and social channels.
News
FT appoints joint leaders of global advertising team
The Financial Times last week announced the appointment of two leaders for its global advertising team.
COMMENT
Drain the swamp
James Evelegh's editorial from this week's edition of InPubWeekly.
1353 articles - Page 53/91
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