This week, the Financial Times announced the launch of MAP ( Multi-platform Audience Planning ), a global, cross-platform campaign planning tool that provides commercial partners with a holistic view of the FT's audiences across print, FT.com and the
In a time when consumers are being offered content for free, new revenue streams for publishers are always worth exploring. Keith Walker explains the lessons learned regarding affiliate revenue and what it means for your brand.
Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media.
Porter has announced the appointment of Charlie Miller as Executive Fashion & Jewellery Director across the brand’s bi-monthly print title and daily and weekly digital platform.
Dennis is expanding its B2B offering with a newly-formed dedicated sales team, headed up by new B2B Commercial Director, Christian Cannon.
Hearst UK has launched a new metric to demonstrate the engagement quality of digital branded content for its commercial partners.
PCS, a leading publishing software developer, this week announced that Midlands News Association (MNA) is the first customer to go live with Knowledge Prospect.
GroupM UK and Newsworks’ new study proves the value of quality online advertising environments with cost effectiveness, audience engagement and brand response all positively impacted.
Richard Keogh, formerly Head of UK Consumer at Kantar Media UK, has been appointed as European Sales and Marketing Director at Communications International Group (CIG), a leading provider of information for the pharmacy sector.
Reach plc has combined its two sales teams - Trinity Mirror Solutions and the former Northern & Shell sales team to form one national sales team, under the leadership of Reach’s Chief Revenue Officer, Andy Atkinson.
Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product
The Ritz-Carlton on Friday announced a global partnership with Hearst Magazines Digital Media on “The Stay,” a digital campaign that explores the “infinite possibilities” offered by a stay at The Ritz-Carlton through the lens of five original short f
ESI Media's Caroline Tredget has joined The Times and The Sunday Times as Sales Director.
Guardian News & Media, News UK and The Telegraph yesterday unveiled The Ozone Project - a jointly-owned audience platform.
News UK is launching what they describe as a revolutionary new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 4
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