News
White Bullet appoints Stuart Dickinson
IP protection and cybersecurity company, White Bullet, yesterday announced the appointment of Stuart Dickinson as Director of Advertising Operations and Client Success.
Advertising/commercial
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impact.com appoints a raft of new Business Development Representatives
impact.com, a partnership management platform, has announced the appointment of a number of new Business Development Representatives in EMEA.
News
The Guardian launches machine learning tool
The Guardian Australia has launched a machine learning tool which automates story evaluations for contextual ad targeting, seeking to move beyond cookies and other identifiers.
COLUMN
The scarcity model
US based Lessiter Media has come up with a successful way of increasing digital ad revenue – sell less.
News
Hearst UK appoints Kelly Warnell
Hearst UK yesterday announced the appointment of Kelly Warnell as Head of Technology and Entertainment in its Commercial Client Team.
News
Minderoo Foundation bargains with Big Tech on behalf of small publishers
The Minderoo Foundation, a federation owned by Australia's richest man, aims to help 18 small publishers agree a collective bargaining arrangement to secure licensing deals with Google and Facebook.
COLUMN
Boosting digital ad revenue
How do publishers go about increasing digital ad revenue? Here are some of the areas publishers need to focus on.
FEATURE
Why proving campaign success is key to publisher success
Are you measuring the effectiveness of the ad campaigns you sell? If not, asks Brand Metrics’ Sean Adams, how are you going to improve performance and build more productive relationships with your advertising clients?
News
Cavai announces partnership with Azerion Italy
Cavai, a conversational advertising cloud, has announced an exclusive partnership with Azerion Italy, with the collaboration designed to encourage the adoption of creative, conversational formats.
FEATURE
Building publisher revenues by embracing new approaches to partnership marketing
While publishers have a sophisticated approach to managing their audience data, this is often not the case when it comes to managing their affiliate & partner marketing, writes Trackonomics' Hanan Maayan.
FEATURE
Media sales: Search for the ‘why’
Short termism is a perennial problem in ad sales. Someone senior dreams up a new thing to sell and directs their sales team to get straight on the phone to sell, sell, sell. This approach doesn’t always fail, but there is a better way...
News
Facebook to prevent ads targeting people on sensitive topics
Facebook parent Meta announced it will no longer allow advertisers to target people based on "sensitive" topics, in a decision it described as "difficult".
News
impact.com names Kim Walsh as Chief Growth Officer
impact.com, a partnership management platform, has announced that HubSpot veteran Kim Walsh has joined the company as Chief Growth Officer.
News
New Ozone study demonstrates link between quality content & ads
The Ozone Project has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of quality publisher content on display and video advertising.
News
The Times launches £1m advertising fund for Sustainability SMEs and NGOs
The Times and The Sunday Times has launched The Times Earth Ad Fund – a £1million advertising fund for sustainability SMEs and charities.
