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Hearst UK appoints Joanne O’Hara as Head of Homes
Hearst UK has announced the appointment of Joanne O’Hara as Head of Homes in the commercial Client team.
Advertising/commercial
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FEATURE
Why blockchain is the future of ad tech
Trust is a huge issue in digital advertising. Are the ads being seen by real people or bots? Justin Wenczka, CRO at Verasity, says that using blockchain technology is the way to deliver trustworthy figures.
FEATURE
Media: 5 post-pandemic sales tips
As things slowly get back to normal, publishers are expecting strong performances from their media sales teams. Martin Maynard has some advice for salespeople returning to the fray…
News
Digital advertising spend surges 49% in H1 2021
Digital ad spend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update, released this week.
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White Bullet partners with Smart to tackle piracy
IP protection company White Bullet and ad tech platform Smart AdServer have announced a global partnership designed to help eradicate the scourge of piracy from the global media landscape.
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Inskin Media makes four strategic hires
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client success and publisher services teams.
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tmwi appoints Steve Hadfield as MD
Steve Hadfield joins the marketing agency from MediaCom, bringing additional traditional media experience to leverage and optimise tmwi’s datatech solutions.
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Marie Claire introduces sustainable channel: The Marie Claire Vintage Edit
Marie Claire UK has expanded its shopping site, The Marie Claire Edit, to include a new resale platform for “pre-loved” fashion, The Marie Claire Vintage Edit, in partnership with garment care brand Vanish.
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Future launches Audience Data Platform – Aperture
The intelligent platform allows advertisers to access Future’s rich first-party audience data captured across its portfolio of brands, helping them reach high-intent target audiences.
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Cavai bolsters team with appointment of Group Agency Director
Cavai, a leading conversational advertising platform, has announced the appointment of Attique Rehman who joins the business as Group Agency Director.
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Adnami announces two senior appointments
Emelie Malmquist will be joining Adnami, an adtech company, as the new Head of Marketing and Automation and Steph Miller has been promoted to Managing Director UK.
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"The Mother Of All Parties!" Local Publishers Back Hospitality Sector
Publishers across the country have joined forces to back a campaign to support the hospitality sector badly affected by the impact of the pandemic.
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Autovia launches first-party data strategy
Major improvements to the way Autovia connects its audiences with car makers, dealers and other industry professionals have been announced.
News
Impact Opens Office In Sweden
To spearhead the organisation’s expansion in Sweden, Marcus Ericson has been appointed Country Manager.
News
AOP and Deloitte report digital publishing revenues up by 31.9% in Q1
Digital publishing revenues in the UK increased to £152 million in Q1 2021, up by 31.9% in comparison to Q1 2020, according to the latest Digital Publishers’ Revenue Index from AOP & Deloitte.
