News
UK ad spend to exceed £29bn this year
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total of £29.3bn.
Advertising/commercial
All Articles
News
Acast and BBC renew international podcast deal
Acast, a podcast platform, this week renewed its podcast arrangement with the BBC. The deal means that Acast will continue to monetise BBC podcasts through advertising outside of the UK.
News
AOP and Deloitte report digital publishing revenues up by 40.8%
Digital publishing revenues in the UK increased to £137.8m in Q2 2021, according to the latest quarterly Digital Publishers’ Revenue Index from the Association of Online Publishers and Deloitte.
News
Adnami strengthend its London team
Tech company Adnami has announced two new hires to join its London team: Alex Barstow as Publisher Sales Director, UK, and Tom Carr as Agency Sales Director.
News
Azerion acquires Inskin Media
Azerion, a digital entertainment and media platform, has announced the acquisition of multi-screen, high-impact digital advertising company, Inskin Media.
News
Brands enjoy £268m profit boost from greater investment in news brands
Brands are seeing a significant boost to their bottom line from investing in news brands, a new study from Newsworks reveals.
SUPPLIER CASE STUDY – PERCEPTION SAS
B2B indie: plugging the tech gap
Many successful B2B publishers started life as two-person bands: someone to write, someone to sell. But, for success in today’s digital world, new publishers quickly need to add technical skillsets to their armoury or risk being left behind.
MEDIA FUTURES
The Ecommerce Challenge
Ecommerce – the future of media or a dangerous distraction? Get it right and it can transform your company’s financials. Get it wrong, writes Jim Bilton, and it can destroy your business. And there are plenty of examples of both.
News
News brands join Ad Net Zero 2030 initiative
National news brands have joined agencies and brands from all sectors of the UK economy in signing up to the Advertising Association’s Ad Net Zero initiative.
News
Publishers and Brands View Commerce Content as a Key Revenue Driver
Impact has released two new research reports that reveal key drivers for commerce content and the revenue opportunity it presents for digital publishers and brands.
News
Brand Metrics hires Taylor Sturtevant as it focuses on growth in the US
Brand Metrics, a company specialising in the measurement of digital advertising, has appointed Taylor Sturtevant to head up its US Customer Success team.
News
Future appoints Elizabeth Deeming to head up new group function
Future plc has announced the appointment of Elizabeth Deeming as SVP of Group. The new function will support B2B growth and lead generation.
COLUMN
Make it easier to buy
Complexity is not an asset in media sales. Indeed, simplicity is king and news and magazine media still have work to do in this area.
FEATURE
The e-commerce opportunity: how publishers can show brands the shortest path from attention to transaction
Exceptional creative is one requirement for effective advertising and dynamic optimisation using real-time data is another. Adnami's Simon Kvist Gaulshøj explains how they can be used together to great effect.
Q&A
First-party data: 5 minutes with… Philip McMullan
First-party data will be one of the main talking points at next week’s AOP Publishing Tech Talk event. Ahead of that, Philip McMullan, Head of Insight and Data at The Evening Standard, answers our questions about the cookieless future…
