News
ESI Media and DFS come together to back Team GB
ESI Media has announced a six-figure multi-platform partnership with the furniture retailer DFS, to run across the London Evening Standard and The Independent.
Advertising/commercial
News
Condé Nast Digital creates immersive theatre experience for Ritz-Carlton
Condé Nast Digital have announced that British Vogue and British GQ have collaborated with The Ritz-Carlton Hotel Company to create Room No.8 – a multi-sensory performance-art experience.
News
American Airlines sponsors Empire Live
Empire, Bauer Media’s movie magazine, has announced American Airlines as the headline sponsor of Empire Live 2016.
News
IAB reveals steps taken to solve digital advertising’s biggest issues
One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital advertising.
News
Mail strikes data-only deal with Infectious Media
Mail Brands UK has agreed a landmark data-only deal with specialist programmatic agency Infectious Media, underlining the quality and scale of MailOnline’s first party data, says the company.
News
Guardian launches ‘Pulse’
Guardian News & Media is launching ‘Pulse’ - a brand new real-time programmatic proposition that targets the Guardian’s most engaged users on current and surging content.
News
Hearst expands digital sales team
Hearst Magazines UK, the publisher of Cosmopolitan, Good Housekeeping, ELLE and Harper’s Bazaar, is continuing to invest in its digital advertising team by making a number of key appointments.
News
Guardian appoints executive editor, Guardian Labs
Guardian News & Media has announced the appointment of Imogen Fox to the role of Executive Editor, Guardian Labs.
News
WSJ names Chris Woodall as Head of Content Sales, EMEA
The Wall Street Journal has announced the latest expansion of its content division with the appointment of Chris Woodall as Head of Content Sales for Europe, the Middle East and Africa (EMEA).
News
Guy Phillipson to step down as CEO of IAB
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after exactly 12 years heading the industry body.
News
Guardian appoints director of data and insight
Guardian News & Media has announced the appointment of Laura Scarlett as director of data and insight.
News
Johnston Press launches new local marketing services website
Yesterday, Johnston Press announced the launch of a brand new website, jplocalbusiness.co.uk, providing a guide to local marketing and advertising services within its titles for local SMEs, along with free advice on key related topics.
News
Brexit: Adspend growth forecasts downgraded
Marketing budgets were revised markedly higher in Q2 2016 reveals the latest IPA Bellwether Report published yesterday. Despite this expansion, due to the uncertain outlook following the outcome of the EU referendum, Bellwether has downgraded its ads
News
Harper’s Bazaar and Town & Country appoint Partnership Director
Helen Brocklebank has been appointed Partnership Director of Harper’s Bazaar and Town & Country.
News
New research: Newspapers triple ad campaign effectiveness
Advertisers who are cutting back on newspaper advertising are less effective, according to new research released yesterday.
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