News
Grazia unveils six beauty covers cast via social media
Bauer Media UK’s fortnightly fashion and news brand, Grazia, has unveiled six Beauty Issue covers, the first to be cast exclusively via social media.
Advertising/commercial
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News
Guardian announces UK advertising leadership team
Guardian News & Media has announced its new UK advertising leadership team who will drive forward the Guardian’s new advertising strategy.
News
Bauer launches ‘Nuts About Christmas’ campaign with KP Snacks
Starcom has announced the launch of a new campaign – Nuts About Christmas – for KP Nuts in partnership with Bauer Media.
News
Ozone publishers scale up investment
The Ozone Project has announced significant investment to accelerate its growth as a premium digital advertising platform, and establish an advertising centre of excellence for its publishers.
News
Evening Standard announces senior commercial and editorial appointments
The Evening Standard has announced several senior appointments across the commercial and editorial teams.
News
Guardian Media Group appoints Paul Kanareck
Guardian Media Group has announced the appointment of Paul Kanareck as chief customer and commercial officer to lead its global reader revenues strategy.
News
Time Out focuses on black businesses, black voices and black change makers
In line with Time Out’s ongoing Love Local campaign, Time Out London and Google yesterday announced a joint partnership to support Black-owned businesses in the capital.
News
Italian watchdog opens investigation into Google's online advertising
The Italian Competition Authority has opened an investigation against Google for alleged abuse of its dominant position in the Italian online display advertising market.
News
2021 UK adspend forecast for slower recovery
The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of 16.6% predicted in July.
News
Gordana Buccisano Appointed as Chair of the World Media Group
The World Media Group has announced the appointment of Gordana Buccisano, EVP Global Client Transformation, Havas Media Group, as Non-Executive Chair of the World Media Group for 2021.
News
ABC to manage viewability principles
Following the merger of TAG and JICWEBS, Joint Industry Currency (JIC) ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.
News
UK marketing budgets continue to contract markedly amid impact of Covid-19
UK companies registered another drastic reduction in marketing budgets during the third quarter amid ongoing COVID-19 restrictions, according to the latest IPA Bellwether Report.
FEATURE
Four reasons why you should link your islands
Graham Elliott, managing director of Gordon & Gotch, has been looking at the actions which publishers can take to optimise their workflows. Here, he suggests that the biggest stumbling block is a failure to fully integrate systems and software.
FEATURE
Virtual events – a best practice guide for publishers
Publishers and event organisers have made rapid pivots to virtual in the last few months, as in-person events and conferences became untenable. And, writes Carolyn Morgan, it looks like we are not out of the woods yet.
FEATURE
Is your media pack fit for purpose?
Is your media pack a help or a hindrance? It’s a key document that is, too often, poorly presented and out of date. Spread the Word Media’s Martin Maynard tells us what you can do to make sure yours shows your brand in the best possible light.
