News
Bloomberg forms content deal with BMW
Bloomberg Media’s Kinection, its expanded custom content studio, has formed a multimedia content partnership with BMW Group called #Beyond100.
Advertising/commercial
News
Time Inc UK introduces Fabled by Marie Claire
Time Inc’s Marie Claire UK yesterday announced the launch of Fabled by Marie Claire, a premium online beauty and wellness destination.
News
Two-thirds of Olympics TV viewers will be second-screening
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology firm RadiumOne.
News
Metro reveals “magical” prizes with Aladdin Cover Wrap
Metro has today joined forces with the new West End musical Aladdin to create a glossy cover wrap with a difference – on 50,000 copies of the newspaper in London.
News
Metro restructures commercial team
Metro has undergone a significant restructure in its commercial team, to support a greater understanding of clients’ entire businesses, from strategy through to investment.
News
Tackling mobile ad blocking: new IAB UK study
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.
News
NikeLab and GQ Video partner to present ‘Federer Unlimited’
NikeLab has partnered exclusively with GQ Video to present ‘Federer Unlimited’ starring Roger Federer, live on the GQ Video channel now.
News
Bauer announces commercial deal with Superdrug
Bauer Media has announced that Superdrug’s ‘My Little Star’ baby range has partnered with Mother & Baby magazine, its pregnancy, baby and toddler magazine.
News
Nielsen completes acquisition of Repucom
Nielsen yesterday announced it has completed its acquisition of Repucom, a global leader in sports measurement, evaluation and intelligence.
News
RAM and CINT collaborate to create world's “Largest Combined Media Analysis Panel”
RAM, one of the world's leading media research companies, has begun to collaborate with Cint, the platform for sharing and sourcing online insights.
News
Newbury Weekly News goes live with Miles 33’s Gemstone advertising suite
Miles 33 has announced that the Newbury Weekly News successfully went live with the Gemstone advertising suite that includes Production Tracking, Credit Management and Accounts Receivables.
News
Metro provides new offering for advertisers with improved app
Metro yesterday launched a refreshed version of its digital edition app, which it says will provide a unique opportunity for advertisers.
News
Bauer teams up with Pandora for Grazia’s Community Issue
Bauer Media has announced that Pandora has partnered with Grazia as the exclusive jewellery sponsor for Grazia’s first ever community issue, produced in conjunction with Facebook.
News
AOP Premium Publisher Alliance Acquired by Intrinsic Europe
AOP, the Association of Online Publishers, on Friday announced that it has sold its premium publisher aggregated solution, Symmachia Ltd, for an undisclosed amount to programmatic experts Intrinsic Europe.
News
Immediate Media launches creative and content studio
Immediate Media Co yesterday unveiled Imagine, its new creative and content studio formed to deliver innovative, audience-led solutions for commercial partners.
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