FEATURE
What’s next for Native?
The rise and rise of native advertising has been one of the big media stories of the last few years and the trend shows no signs of abating. Tim Cain looks at where native goes from here.
Advertising/commercial
News
Research: Mag Media makes critical impact on Brand Differentiation & Growth
Magnetic, the marketing agency for magazine media, has published new research in collaboration with Millward Brown – Why Being Different Still Makes a Difference.
News
Cosmo launches digital pop-up brand in partnership with Estée Lauder
Cosmopolitan has partnered with Estée Lauder to launch The Edge, a bespoke digital pop-up brand written for millennials, by millennials, to promote Estée Lauder’s new make-up and skincare brand - The Estée Edit.
News
WSJ. Custom Studios expands footprint in Europe
WSJ. Custom Studios has expanded its footprint in Europe with the unveiling of the first of a new breed of content campaigns, developed by its London team, for global cyber security firm Bitdefender.
News
ESI Media partners with Hiscox for arts coverage
ESI Media has announced that the London Evening Standard has partnered with specialist insurer Hiscox to become the newsbrand’s first ever multi-platform Arts sponsor.
News
Time Inc Advertising appoints Client Investment Directors
Time Inc UK Advertising has appointed Sian Roberts as client investment director and Rob Biagioni as group investment director, Specialist.
News
Liz Martin to join Bauer’s Senior Advertising Leadership team
Bauer Media has announced this week that Liz Martin will be joining the advertising team as Commercial Marketing Director, working across its multi-platform portfolio of media brands.
News
Time Inc appoints Managing Director of Innovation Group
Romano Sidoli was yesterday named managing director of Time Inc UK’s Innovation Group to spearhead large-scale commercial partnerships for NME, Look and Now.
News
Hearst augments London-based Ad Sales and Technology Groups
Hearst Magazines International (HMI) yesterday announced several key appointments to newly created positions as the company continues to expand its global focus.
News
JICWEBS announces latest industry move to tackle online ad fraud
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
News
Lineup Systems makes Sunday Times list
Lineup Systems has been placed No 38 in the 2nd annual Sunday Times Heathrow SME Export Track 100.
News
Mail Brands appoints Head of Commercial Development
Mail Brands UK, the sales team for Daily Mail, The Mail on Sunday, MailOnline and Metro.co.uk yesterday announced the appointment of Rob Lynam as its first Head of Commercial Development.
News
TBSeen.com bolsters brand offering with new senior hires
TBSeen.com, a platform which blends shopping and lifestyle content founded earlier this year by TV and radio presenter Kate Thornton, today announces two new senior appointments.
News
Mr Burberry: The Night Before…: new GQ video series for Burberry
Live today on the GQ Video channel, Condé Nast Britain debuts a new series of three short films in collaboration with Burberry, tying in with the launch of Mr. Burberry, their new fragrance for men.
News
Bloomberg introduces Kinection
Bloomberg Media's Global Chief Revenue and Client Partnerships Officer Paul Caine this week announced the formation of Kinection, the company's newly imagined and expanded custom content studio.
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