COMMENT
A catalyst for change
Richard Reeves, Managing Director of the AOP, offers a publisher perspective on the ISBA programmatic supply chain study.
Advertising/commercial
All Articles
News
Reach issues trading update
Reach plc last week issued a trading update for the 4-month period from 30 December 2019 to 26 April 2020.
News
IAB publishes ‘Guide to the Post-Third-Party Cookie Era’
IAB Europe last week released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the post-third-party cookie advertising ecosystem.
News
Time for change & transparency in programmatic advertising supply chain
A call for far-reaching reform of the programmatic advertising supply chain has been made this week, with the publication of a study by the Incorporated Society of British Advertisers.
News
Dennis Automotive launches £1 million #GetBritainMovingAgain campaign
Dennis Automotive has announced a million-pound campaign to support the UK car industry as it looks to reopen and rebuild as a result of the Coronavirus crisis.
COMMENT
Keep selling (or at least communicating)
Hats off to salespeople everywhere. For many publishers, they still bring in the lion’s share of revenues, but now face the toughest of advertising environments.
News
FotoWare and Threedium partner to deliver 3D experience
The integration of Threedium's 3D SaaS Platform into FotoWare's interface will enable FotoWare's users to build, preview and share 3D solutions of their offerings.
News
Bloomberg launches Self-Serve Mobile Advertising Tool
Bloomberg has launched Boost, a self-serve mobile advertising tool that allows brands to optimize and amplify existing social media content for quick distribution across Bloomberg’s editorial ecosystem.
News
Government partners with newspaper industry on Covid-19 ad campaign
The government and the newspaper industry have formed a three-month advertising partnership to help keep the public safe and the nation united throughout the Covid-19 pandemic.
News
Guardian Labs partners with Vodafone on multi-platform campaign
Guardian Labs is working with Carat and Vodafone on an extensive multimedia campaign to highlight how families can use technology to entertain, educate and bring them together during lockdown and beyond.
News
Guardian Labs partners with TENA on incontinence campaign
Guardian Labs is working with TENA on a new, long-running campaign — The Last Taboo — which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
News
TLS to boost independent bookshops
The TLS is offering free advertising to independent bookshops.
News
Guardian Jobs launches campaign to support its NHS jobs initiative
Guardian Jobs is adding further weight to its initiative to offer free job ads for NHS listings, by launching a supportive marketing campaign aimed at driving awareness and traffic to the ads.
FEATURE
Media: It’s OK to sell in a crisis
What do you do with your sales team during a global pandemic? Mothball them? Stop talking to clients and prospects? Certainly not, says Spread the Word Media's Martin Maynard.
FEATURE
Are the golden years for digital over?
For many publishers, building ad funded digital businesses was a route to sustainability, but has the inexorable rise of the platforms put paid to this? Or is there a route to sustainable digital revenue growth, asks Duncan Tickell.
