REVIEW
Paywalls: not the only show in town
At the recent Campaign Publishing Summit, Hearst CEO James Wildman explained why he did not see paywalls as part of their publishing future.
Advertising/commercial
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News
Tremor acquires News Corp’s Unruly
Tremor International has announced that it has reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace.
News
Hearst Solutions announces changes
Hearst UK has announced some key changes and investments across its commercial division, Hearst Solutions.
News
Dennis appoints Daniel Powell-Rees
Dennis on Friday announced the appointment of Daniel Powell-Rees as Revenue Operations Director.
SUPPLIER PROFILE - AFFINO
The future of publishing? Use fewer platforms!
How many systems do you use across your business? Lots? In which case, you’ll not be benefiting from cost savings, better intel, automation, security and GDPR compliance. As Affino’s Markus Karlsson and Jonathan Collins tell us, less can be more…
News
Guardian Labs partners with Visa for multi-platform Xmas campaign
Guardian Labs is working with Visa on a campaign spanning the Guardian’s complete advertising portfolio, as part of Visa’s message to inspire people to shop locally this Christmas.
News
AOP research reveal drop in digital publishing revenues
Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI).
News
IAB Europe announces results of CMP compliance-checking
IAB Europe this week announced the public launch of its Consent Management Platform (CMP) Validator Tool and the results of its first round of tests for registered CMPs on its Transparency & Consent Framework (TCF).
News
Research reveals divide between CMOs, the c-suite and marketing teams
The Economist Group yesterday published new research that reveals a growing disconnect between CMOs’ vision for the marketing function, compared to their C-suite counterparts, and even their own marketing teams.
New survey suggests brand activism is on the rise
New survey suggests brand activism is on the rise
A new survey from the World Media Group into content-led marketing suggests an increase in brand activism, with advertisers using content campaigns to align themselves with social and environmental issues.
News
News UK appoints MD for Betting & Gaming
News UK has appointed Cashcade and Gaming Realms plc founder Simon Collins to the new role of MD, Betting & Gaming.
News
Smash Hits returns for one-off special to promote new musical
Bauer Media yesterday brought Smash Hits magazine back for a one-off special in partnership with the new West End musical & Juliet.
News
Ozone Project signs Stylist Group
The Ozone Project, a publisher-owned advertising network, has announced The Stylist Group as its fifth publisher.
News
IPA and FT launch campaign to improve understanding of brands
The IPA and the Financial Times have launched the first execution in a campaign to help business leaders better understand brand building and focus more investment in long-term branding.
REVIEW
What every good salesperson needs
Ad sales will remain a vitally important revenue stream for many years to come. Key to maximising sales is giving proper support to your sales teams.
