News
Bauer Media expands Adventure division
Bauer Media has announced the expansion of Adventure, its creative division, with a series of new team appointments.
Advertising/commercial
News
Time Inc and Starcom Mediavest Group unveil Mumentum Mums
Advertising needs to do more to keep up with societal changes and connect with mums, Time Inc. UK and Starcom Mediavest Group (SMG) have found in a major study focusing on mums with children aged under 15 – a group it has named MUMentum Mums.
News
UK digital display advertising revenues rise 27.5%
Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015 – up 13.4% year-on-year – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.
News
Champion Media Group selects Miles 33
Miles 33 has announced that Champion Media Group has selected Miles 33 solutions for their next generation publishing system.
News
Exponential and Moat partner globally to address video ad viewability
To combat the rising issue of ad viewability, Exponential has partnered globally with analytics company Moat to only charge advertisers for video ads that are viewable according to the IAB’s definition.
News
Telegraph and Nikon create ‘The Moment’
Telegraph Media Group (TMG) has partnered with Nikon and the TED and MBA teams at MediaCom to create a campaign which has honed in on the insight that people have an innate curiosity to understand how something that appears impossible, has been creat
News
Lineup wins another big North American client
Lineup Systems, a global leader in advertising sales solutions designed specifically for multi-channel media companies, continues expanding within the North American market.
News
Andy Hart named Chief Revenue Officer of Hearst Magazines International
Andy Hart has been appointed senior vice president, chief revenue officer of Hearst Magazines International (HMI), a newly created role.
News
Net-A-Porter partners with Elizabeth Arden for innovative ad campaign
The Net-A-Porter Group has partnered with American cosmetics giant Elizabeth Arden, Inc. on an innovative ad campaign that centres around original social media-style, co-branded content.
News
Ad-blockers can make us smarter about smartphone advertising
Who says everyone wants to sign up to ad-blocking? Newsworks’ new study shows that news brand readers are happy to receive mobile ads that are non-disruptive, relevant and engaging.
News
IAB launches guidelines to provide greater transparency in online ‘advertorials’
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.
News
Look produces The Intern Weekly in partnership with Warner Bros
Look, Time Inc UK’s fashion weekly, has joined forces with Warner Bros Pictures UK to create a tailor-made cross platform campaign to celebrate the launch of upcoming comedy The Intern.
News
Telegraph announces new Wine Partnership with Waitrose
Telegraph Media Group (TMG) yesterday announced a new wine partnership with Waitrose.
News
FT launches content marketing suite FT²
The Financial Times yesterday announced the launch of FT² (FT Squared), bringing together a suite of content marketing products under one brand.
News
Ad Blockers: Publishers, not platforms, must take the lead
The world's news media are coming together to address the danger to their businesses posed by the rapid rise of ad blockers, whose products are now used by more than 200 million users world-wide.
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