Guardian launches Response+ Assured
Guardian News & Media is launching ‘Response+ Assured’, a new premium programmatic product, which guarantees that 100% advertisers’ spend will be viewed by real people, and is available now in the UK.
Guardian News & Media is launching ‘Response+ Assured’, a new premium programmatic product, which guarantees that 100% advertisers’ spend will be viewed by real people, and is available now in the UK.
Bauer Media UK, home to multi-platform brands such as heat, KISS, Grazia, Empire, The Debrief and Absolute Radio, has announced the appointment of Ryan Skeggs as Head of Programmatic Trading and Audiences and Stephane Folquet as Digital Agency Manage
Content marketing agency Archant Dialogue has appointed a new Commercial Director, Tim Kersen, from Mail Brands to develop its client offering and generate new business.
The London Evening Standard has announced that the 2015 Theatre Awards, taking place this Sunday, 22nd November at The Old Vic, will be in partnership with The Ivy.
Fashion weekly Look has published its first native cover this week as part of its Be Beautiful Month in partnership with VO5.
Porter has partnered with American beauty brand Elizabeth Arden as the exclusive sponsor of its first-ever 100 Incredible Women list to honor those women around the world who have had an impact on our lives and made us think differently in the past 1
Hearst Magazines UK has promoted Becky Gee to the newly created role of Strategic Partnerships Director. Becky is currently Publisher at Red.
Johnston Press yesterday announced the official launch of Voice Local, a native advertising proposition designed to connect brands and local enterprises with their consumers, following a successful three-month pilot.
Keith Grossman and Viktoria Degtar have been named as newly-created global region ad sales heads at Bloomberg Media’s New York and London offices respectively, joining current Asia-based ad sales head Mark Froude.
This year’s Newsworks Planning Awards attracted a record 94 entries from 23 agencies, including ZenithOptimedia, Manning Gottlieb OMD, MediaCom, OMD UK, Mindshare, Goodstuff, BLUE 449 and PHD.
1XL, the local media advertising platform, is boosting its sales offering with the appointment of Stevie Stewart as Head of Sales.
Livingetc, Time Inc UK’s modern homes title, has launched a shop on Clippings.com, the online marketplace for furniture, lighting and homeware.
The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that 18% of British adults online are currently using ad blocking software. This is a rise from 15% in early June.
International publisher Russmedia, headquartered in Austria, have chosen to implement Lineup Systems' web based advertising sales solutions.
Yasmin Sewell, a consultant to fashion and retail businesses, has joined Style.com as fashion director.
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