NEWS
Haymarket Network becomes Wonderly
Haymarket Network becomes Wonderly as Haymarket relaunches its content marketing agency with a new strategy and offering.
Advertising/commercial
All Articles
NEWS
Immediate appoints Scott Deutrom
Immediate has announced the appointment of Scott Deutrom as Advertising Managing Director.
NEWS
SEAT takes Time Out beyond London
SEAT has partnered with Time Out to distribute the magazine outside of London to help launch its latest SUV.
NEWS
New programmatic plugin from Lineup
Lineup has announced a programmatic plugin to Adpoint, which increases the efficiency of programmatic booking.
NEWS
Paddy Power quick off the mark in Evening Standard
Paddy Power reacted quickly to capitalise on the fall-out between Chelsea goalkeeper and manager in Sunday’s final.
NEWS
ESI Media streamed Sky’s Curfew
ESI Media on Friday announced its partnership with Sky to host an exclusive first look of the full episode of Curfew.
NEWS
Lineup announces partnership with Sonoma
Lineup has announced that Sonoma Media Investments has chosen Adpoint to pilot their advertising operations.
News
IAB calls out ‘clickheads’
IAB UK, the trade association for the digital advertising industry, is today celebrating the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.
News
The Economist reveals 5 steps to successful content marketing
The Economist Group last week announced the findings from its latest global content marketing study, ‘Cracking the Content Code’.
News
PCS targets growth with senior appointments
PCS Publishing, the Wolverhampton-based publishing solutions provider, has made a number of appointments to its senior management team.
News
Q4 2018 Bellwether: Marketing budget growth hits zero
A six-year run of continuous overall UK marketing budget growth came to an end in Q4 2018, with a net balance of +0.0% of marketing executives signalling no change in budgets during the fourth quarter.
News
News UK brings together print and digital teams
News UK yesterday announced the first set of changes to its commercial division since it re-launched as The Bridge three years ago.
News
eOne partners with Standard to promote Stan & Ollie
To promote the debut of Stan & Ollie, the story of Laurel and Hardy’s triumphant farewell tour featuring Steve Coogan and John C. Reilly, eOne has launched a multi-platform campaign with Evening Standard.
News
WMG publishes research into content-led marketing
The World Media Group (a strategic alliance of leading media brands) has published a new survey into content-led marketing.
News
Paddy Power runs tactical Mourinho ad in Evening Standard
The surprise news at 10am on Tuesday that Jose Mourinho had been sacked by Manchester United prompted some quick thinking from the Evening Standard and their football partners Paddy Power-Betfair.
